Mozination real quick, if you are a business owner that has a big old business and wants to get to a much bigger business,

going to $50, $100,000 plus we would love to talk to you.

And if you like that or would like to hear more about it, go to acquisition.com and you can plan anywhere on the page

and talk to one of our team and see if we can help you get there.

You know, I was already making a couple million dollars a year between all the different things that I was doing

but I was taking home basically nothing.

Welcome to the game where we talk about how to get more customers, how to make more per customer,

how to keep them longer and the many failures and lessons we have learned along the way.

I hope you enjoy and subscribe.

In this video, I want to talk to you about how I made my first million dollars in profit.

My due, the reason I'm so big on profit rather than revenue is that at that point,

I had already made, you know, I was already making a couple million dollars a year between all the different things that I was doing

but I was taking home basically nothing.

Because I was so spread then I wasn't paying attention to profit.

I was just looking at revenue, trying to beef myself up and feel status rather than thinking about what I was actually taking home.

And I told you in a different video how I got in a head on collision in a DUI at 60 miles an hour on the highway and walked away from it.

And that was kind of the catalyst that ended up changing my life in a lot of ways.

Mostly because I decided to confront decisions that I had been putting off and make hard calls that I didn't want to make

to force myself to focus on one thing.

And so what I want to do in this video is talk to you about the result of that decision

and what kind of happened and transpired in the next six to 12 months, which is anything but a Cinderella story.

I made the calls, I went all in on gym launch.

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