How I landed a 7-figure partnership with Target that Led to my Company's Acquisition, by Lindsay Pinchuk, Host of Dear FoundHer...
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 4 April 2024
⏱️ ? minutes
🧾️ Download transcript
Summary
On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company. Following the acquisition, Lindsay's company, Bump Club and Beyond, turned their partnership with Target into a multi-7-figure activation.
She's walking you step-by-step through the process of how she made this happen.
Grab it here: 30 Ideas for Simple Partnerships to Grow Your Business + Bottom Line
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
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Just a heads up! We’re changing things a bit around here. Starting next week, our INTERVIEW episode will be on TUEDAY and our FoundHer Files Case Study or lesson will be on Thursdays!
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Transcript
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| 0:00.0 | Hi guys, it's me, Lindsay Pinchuk, host of Dear Fountain. |
| 0:06.6 | So today we had one of our four group marketing strategy calls in marketing made simple for small business, my online community and group mentorship. |
| 0:14.3 | And it was the first one for some of our members of our new spring 2024 cohort. |
| 0:20.7 | And their feedback was honestly off the charts. |
| 0:23.5 | I shared some of it in my stories on Instagram if it's still there. |
| 0:26.7 | Today we talked about my favorite topic. |
| 0:28.7 | We talked about partnerships. |
| 0:30.7 | And ironically, that is what today's episode is about as well. |
| 0:34.3 | But in under an hour, the group was given at least two dozen ideas and ways to partner |
| 0:38.7 | with other entities for growth and exposure and the instructions on how to execute it. We also talked |
| 0:44.4 | about Instagram lives and podcast guesting, creating collaborative content, and how to find |
| 0:49.2 | the right people to collaborate and partner with in order to grow your brand. Plus, I took about 12 questions today |
| 0:55.7 | and really helped some of our members to change perspective, giving them ideas that they're now |
| 1:00.8 | well on their way to executing. And the best part, many of the women in marketing made simple are |
| 1:06.3 | partnering with each other through podcast interviews, collaborative content, giveaways, and more. |
| 1:12.1 | Partnerships are just one of the many tactics that we work to weave into your marketing |
| 1:15.8 | process for simple yet effective growth when you're working with me in Marketing Made Simple. |
| 1:20.2 | We just open the doors to our spring cohort of Marketing Made Simple for a small business |
| 1:24.9 | and you can still get in before the end of the month. |
| 1:27.7 | The doors will close and they will not reopen again until this fall. |
| 1:32.1 | Marketing made simple for small business is a group mentorship program for women-owned businesses. |
| 1:36.9 | You will work to create effective content messaging and a marketing process to connect with |
... |
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