Disrupting the Wine Industry by Giving Back $10M to 40,000 Causes, with Kristen Shroyer, Co-Founder of ONEHOPE Wine
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 9 April 2024
⏱️ 39 minutes
🧾️ Download transcript
Summary
Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference.
Her journey began with a simple observation she and her co-founders made while selling wine in grocery stores: the wine aisle lacked charitable initiatives. This insight led to the start of ONEHOPE Wine, a venture that initially operated out of their cars, which they later learned was illegal. However, a turning point came when they formed a partnership with the esteemed Mondavi family, which lent credibility to their brand and helped improve the quality of their product. Today, ONEHOPE Wine boasts annual sales of 1.5 million bottles and has contributed over $10 million to nonprofits. Distinguished by its mission-driven ethos, the brand is committed to giving back, donating 10% of its profits to various charitable causes. Through their "cause entrepreneur" program, ONEHOPE Wine empowers individuals to join their mission and fundraise for causes they care about through wine sales.
Kristen emphasizes the importance of authentic, transparent, and mission-driven business practices. Her advice for aspiring entrepreneurs is clear: surround yourself with supportive people, embrace confidence, and never underestimate the value of finding the right mentors.
Quotes
- "We wanted a wine brand that gave back 365 days of the year, no caps on what we donate. And, then to be able to support multiple different causes too." (10:02 | Kristen Shroyer)
- "My advice to someone who simply wants to find a mission that aligns with their business is to make it very authentic to your personal story and what you're trying to accomplish as a business. And be very transparent." (33:05 | Kristen Shroyer)
Connect with Kristen Shroyer:
http://www.instagram.com/onehope
http://www.instagram.com/winesipster
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Transcript
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| 0:00.0 | Hi guys, it's me Lindsay Pinchuk, host of Dear Founder. Today, you're going to hear me and our guest, |
| 0:06.5 | Kristen Schroyer, founder of One Hope Wines, talk a lot about not knowing what you need to do when you get |
| 0:13.1 | started with your business and the importance of asking for and taking help, including mentorship |
| 0:18.4 | when you need it. Wait until you hear who one hope got is their |
| 0:22.5 | first mentor. This exact reason is why I created my own group mentorship, marketing made simple for |
| 0:28.6 | small business. As a female founder and a small business owner myself, having support over the |
| 0:33.2 | years has been key to my success, finding shortcuts and simple strategies for building your business |
| 0:38.6 | equally as so. You'll find all of this and so much more in MMS. We launched in the fall and |
| 0:45.4 | nearly 50 women are currently inside learning simple but effective marketing skills to take |
| 0:51.2 | their business to the next level in our founding cohort. Our doors to our |
| 0:55.6 | spring cohort just opened, but they will not be open for long. We're starting our monthly meetings |
| 1:02.0 | on April 15th and we'll be getting started with our weekly lessons and assignments the first week |
| 1:06.9 | of May. The doors will close at the end of April. So join us to start building a simple |
| 1:12.3 | marketing strategy designed to connect with your community, grow your brand, and your bottom line |
| 1:16.7 | without a million dollar marketing and advertising budget or a million followers. |
| 1:21.4 | Marketing made simple for small business is a group mentorship program for women-owned businesses. |
| 1:25.9 | I'm sure you have seen some of the women who |
| 1:27.8 | have found their way to meet up across the country with one another. It is amazing. The relationships |
| 1:35.5 | that are being formed in this group are really and truly one in a million. This is a program |
| 1:41.2 | that combines small group strategy sessions, one-on-one Q&A and accelerator calls, community support, and a ton of digital resources designed to give you the step-by-step instructions and guidance that you need for brand growth. |
| 1:54.4 | Until Monday, you can get 20% off with the code found her. Keep in mind, the price has gone up and this code will expire. |
| 2:03.7 | What I'm seeing take place inside this community is absolutely amazing and I really hope to see |
... |
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