I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly by

revenue or churn, cack, valuation, or other metrics, the easiest way to do that is to go to

getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these

podcast interviews. Check it out right now at getLatka.com.

Back in 2019, I hired five of Ripling's first CSMs. And since then, I've placed over 60 people at 15 other companies.

And if that's not impressive, I also had a baby.

So shout out to the ladies.

Hiring is essential for growth. But most people aren't very good at it, which is a problem

because it's extremely expensive. Many employers estimate that a new hire can cost three to four

times their salary.

And costs go up exponentially as you spin your wheels, trying to figure out who to hire.

So I help my clients figure out who they need, how to find them, and how to get them to say yes to an offer.

And over the next 20 minutes, I'm going to teach you how to do that yourselves.

First thing you have to do is get very specific about who you need.

So you need to build a candidate persona, and that will help you reduce your time to hire,

accelerate your sourcing, and produce higher quality candidates.

...