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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

Hey everyone and welcome to how I built this resilience edition from NPR.

On these episodes, we're hearing from entrepreneurs and business leaders about how they've been building resilience into their businesses during this very challenging year.

And today, we're going to hear from Daniela Quarente, CEO and co-founder of Real.

It's a digital platform that makes saving money easier and helps people make big purchases like furniture or electronics or clothing without taking on credit card debt.

Think about this. As a society, we've always been told that shopping is fun, right?

When you're stressed, you shop. When you want to have fun, you shop.

Savings, it's scary, right? Savings, it's for people that have other money.

We haven't been taught to see the potential of our own cash flows. People are driven by emotion, right?

You and I, we all like to really be rational beings, but when it comes to numbers, a lot of the decisions that we may come from an emotional place, and that's really where we're real came to live.

We're using that behavioral knowledge to bring an experience of savings that's relatable for people.

So it's a savings platform, but can you explain how it works?

Yeah, of course. So let's say that you want a new microphone.

This microphone is amazing. This one, not so much.

Great. You know, you want a new microphone? Let's say that it's $300, right? You come to our website and we tell you, you know, if you put $5 a day, you can have it in this amount of time.

And you play with it. Connect your bank account. And we automatically start moving money from your bank account towards your goal.

As you're saving, we're sending you a lot of reinforcement. We tell you, you're amazing. You're great. You're going to achieve your goals without going into that.

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