How I Bootstrapped My Advertising Budget From $1K To $100K/Month
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 19 September 2022
⏱️ 19 minutes
🧾️ Download transcript
Summary
When I first started my business, I set aside one thousand dollars a month for advertising. As my return on investment began to grow, I was able to budget one hundred thousand dollars a month. In this episode I will share how I was able to leverage advertising to grow my business and cover the pitfalls that many in the world of online business make.
In today's episode:
- Understanding the role that you play in advertising when you hire an outside agency
- Not all leads are created equally
- Visibility is key to having a return on investment
- Advertising is a game, and you can't if you don't play
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Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or |
| 0:09.8 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:16.6 | Lead with integrity and create a lasting legacy. |
| 0:20.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur. |
| 0:27.2 | Let's get started. |
| 0:29.0 | Welcome back everybody. |
| 0:30.0 | Inside the inevitable millionaire, we're constantly talking about building multiple streams |
| 0:33.9 | of income and getting your money to be working harder for you, getting your money, making |
| 0:39.7 | you money and how to do that, right? |
| 0:42.1 | We want to do that heavy lifting on the front end, deposit our money into different buckets |
| 0:49.4 | that can make us more money and ultimately get to a place where we can live completely |
| 0:55.2 | off of the back end of that initial hard work that we did off of passive income versus |
| 1:02.1 | active income, right? |
| 1:04.0 | And everyone has different goals around their lifestyle and around their earnings so |
| 1:07.4 | that plan the timeline and the amount looks different for you. |
| 1:12.5 | But one core thing that I see being really underestimated in the world of online business |
| 1:20.8 | and investment is advertising. |
| 1:24.2 | So many people are missing out on massive opportunities for growing their income and taking |
| 1:31.5 | a dollar and turning it into $10 because they don't understand the game of advertising. |
| 1:37.9 | What is advertising? |
| 1:39.0 | It is adding a rocket fuel to your visibility. |
| 1:42.5 | What is the number one issue that small business owners have? |
... |
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