How He Turned a $67 Offer into an 8-Figure Business
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 21 May 2025
⏱️ 68 minutes
🧾️ Download transcript
Summary
James Swanwick shares his incredible journey from being $1 million in debt and living with his dad at 45, to building an 8-figure enterprise. He delves into the mental shift that saw him scale his stop drinking coaching business by raising prices, focusing on high achievers, and getting serious about data-driven decision making. James highlights the importance of connecting deeply with clients, shedding ineffective partnerships, and leveraging tools like ChatGPT to better understand customer pain points. This episode is packed with insights on how to turn around a struggling business and achieve what James calls 'entrepreneurial utopia.'
00:00 Introduction: From Debt to Success
00:30 The Turning Point: Raising the Price
02:02 Building the Blue Blocking Business
05:30 Challenges and Family Dynamics
07:48 Financial Struggles and Pandemic Impact
09:59 Climbing Out of Debt
13:02 Strategic Changes and New Partnerships
25:34 The Rise of the Stop Drinking Business
33:02 High Ticket Coaching and New Beliefs
34:06 The Power of Pain in Marketing
35:41 Transforming the Business: From Lifestyle to Serious Growth
37:28 Mindset Shift and Strategic Changes
41:11 The Impact of Paying Off Debt
43:22 Connecting with Clients on a Deeper Level
47:55 Achieving Entrepreneurial Utopia
53:33 The Alcohol-Free Lifestyle
01:03:57 Conclusion and Reflections
Transcript
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| 0:00.0 | I'm 45 years old, seriously considering going bankrupt, facing, you know, probably close to a million |
| 0:06.6 | dollars of debt, and I'm living with my dad. |
| 0:09.2 | James Swanick, he started as an ESPN broadcaster. |
| 0:14.0 | Fast forward a few years, he now has an extremely profitable eight-figure business that is creating a difference in people's lives, |
| 0:23.4 | that he wakes up charged and excited to build. |
| 0:27.1 | What the heck changed in the last couple of years? |
| 0:31.0 | I suddenly changed the price point from $67 to $6,500. |
| 0:36.6 | And I remember I was on the phone with a prospect, |
| 0:39.3 | and he asked me what the price was, and I said, |
| 0:41.3 | it's $6,500. |
| 0:43.3 | And I just stayed quiet. |
| 0:45.3 | I was like waiting. |
| 0:47.3 | So, okay. |
| 0:49.3 | Is that like one payment, or can I break it up? |
| 0:52.3 | And in that moment, whole belief system changed. |
| 0:55.3 | Now, $6,500. |
| 0:57.0 | This is an in the trenches entrepreneur who had to fight for it for more than a decade in order |
| 1:04.5 | to hit real pay dirt. |
| 1:06.5 | It sounds like you got drunk on the excitement of this fast-growing, ego-boosting company. |
| 1:16.8 | And the consequence of that was, it just kind of drifted. |
| 1:20.0 | How did you start the climb out of a million dollars worth of debt? |
| 1:30.5 | What's interesting to me is that it seems like you spent the last 10 years trying so hard |
... |
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