The key to growing a business that you're proud of is persistence, right, and testing to see what works and what doesn't along the way. Well, persistence and testing is exactly what describes my guest today here on the show. His name is Charlie Liu.

Charlie runs a jiu-jitsu training site at digitsu.com. And this is a side hustle for him. During the day, he does direct mail marketing

for one of the largest direct mailers out there. I met Charlie after my talk at social

media marketing world back in February. And I had just finished my talk and he came up to the

stage and shared with me that in 2017, he'd spent around $10,000 to $12,000 on Facebook ads,

and he did $500,000 in revenue as a result.

And he attributed much of his ad success to what he learns here on AOPT,

as well as my good friend Amy Porterfield show, online marketing made easy.

So of course, had to have him on the show here, right? So he could share with you exactly how he's growing his business with Facebook

ads. Let's jump into it. What do you get when you combine simplified digital marketing,

proven ROI strategies, and

Metallica blasting from his headphones? You get Rick Moore ready, of course. So strap in,

grab your bulletproof coffee, and get ready because this is the art of pay traffic. Here's Rick.

Hey, what's up, everyone? Welcome back to the Art of Patriotropic podcast. This is episode number 185, and I'm your host, Rick Mulready, and I'm here to simplify online marketing strategies for you so that you can scale and create consistent income and freedom in your business. How's it go, my friends? Thank you so much for coming to

hang out on me today. Really appreciate it. Hope you're having an awesome day, whatever you're up to

today. Hey, before we get into things here, I just got to let you know. I read this book recently.

It's called The Go Giver. You probably have heard of it. It's by Bob Berg and John David Mann. I'm holding it here in my hand.

And I've had it for about a, it's like a year and a half now.

Somebody referred it to me.

So I bought it.

It sat on my shelf in my office here for about a year and a half.

And then finally last week as I'm recording this, it came up in, I don't know when

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