Grace Basidas has one of those dreamy careers where her life stage and her work have always been in sync.

In the most recent incarnation, Grace is, as she

puts it, a multicultural mommy and the editor-in-chief of parents Latina and Ser Padres, a national

media brand she launched and has grown to reach an audience of over three million. In other words,

Grace knows how to identify a core audience, deliver them what they crave,

and then use the platform and the power she has to expand who sees themselves reflected.

Grace, I am so glad we finally found the time to do this.

Me too. I feel like, you know, this has been on our radar for ages, so.

Well, that's because you felt like a long-lost friend.

When I was first becoming a mom, almost five years ago, going to those OBGYN visits

where you sit in the office and you're like looking at everyone

else and trying to figure out why everyone's there and looking clues like, is this their first kid?

Is this their second kid?

And you can always tell because people who is their third kid, they're there with like a big cup of coffee.

They're eating sushi.

And your magazine was always sitting there and it felt so relevant to me.

And as someone who creates content, I've spent so much time thinking about my core

consumer that it was so funny to be on the other side of it where I was like, well,

I have been micro-targeted and they got it exactly right.

I am so delighted to hear that because that is the whole point of parents Latina,

where you feel instantly connected, even if you're in this waiting room with no one that

has a similar life experience to you, whether they're on their third or fourth kid or whatever,

...