How Google Search Console Can Help You Avoid a Penalty | Ep. #835

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 November 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty [00:35] Most people have a drop in traffic at some point. [00:50] Large drops indicate a penalty, otherwise, it’s normal. [01:03] GSC tells you when you have errors; you will receive emails. [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis. [01:45] Compare the content of top ten ranked sites with yours. [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks. [02:50] Then go to the “Pages” section. [03:00] Look for pages with a high impression count and low click-through rate. [03:15] This means you don’t have a good enough title or meta-description. [03:30] Low for B2B is below 1% CTR. [03:50] When optimizing title tags, click through to individual pages and click the “queries radio” button. This will show keywords and data. [04:44] Check to see where you are having page speed issues, as well. [04:57] Look at GSC once per week. [05:10] Build that into your workflow. [05:33] SEO is no longer about building links and optimizing code, it’s about optimizing the user experience. [05:39] That’s it for today! [05:44] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about how Google Search Console can help you avoid a penalty.
1:04.0	Most people have a drop in traffic,
1:07.0	and once they have a drop in traffic,
1:09.0	they start doing something where they panic.
1:11.0	Instead of waiting for you to have a drop in
1:13.4	traffic, be proactive. And a drop doesn't necessarily mean a penalty, but people
1:18.2	who typically see the largest drops have a penalty. The reason why we say
1:22.3	Google Search console can help you is because it's leading indicators of what's wrong.
	...

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