What's up everybody? This is Russell Bruncet and welcome to the Marketing Secrets Podcast.

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets?

How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain

profitable.

That is the question in this podcast will give you the answers.

My name is Russell Brunson and welcome to marketing secrets.

All right, all right, you guys.

So in the office, it's a rainy day, which is nice.

It's melting all the snow.

Um, which boys had a really calm winter this year.

Last year we had snowpocalypse where if you were watching Instagram, Snapchat back then,

you saw how we like, uh, our kids had like 10 days off of school because it's snow days.

We had to like raid Walmart for water and generators. was insanely cool and then nothing really happened that was that bad but this year it's just been a mild winter for us so it's kind of nice anyway I want to share a couple cool things because these are cool things that are happening that I just can't not share. All right.

So hopefully guys have heard me talk a lot about concepts like funnel stacking, right?

Where it's like, what's your front end funnel?

And where does that lead to the second funnel?

Where does that go, right?

And if you look at the big push that we've done over the last 60 days in our company, it's to really, really focus on the defined value ladder and killing everything else

that doesn't map to it, right?

In fact, we shut down two multi-million dollar programs because they did not fit in the

value ladder, which is kind of insane.

But nevertheless, we did it because that is what we're doing is pure focus on and uh focus and respect for the value ladder

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