How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie | Ep. #1024

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 May 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1024, we discuss how brands capitalized on a Marvel blockbuster. Tune in to hear how they did it. We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Fortnite & Audi Capitalized On A Marvel Blockbuster Movie [00:50] Avengers had the largest opening box office ever. [01:30] Fortnite used native advertising for Avengers. [02:21] Audi has had their cars in almost every Marvel film. [02:40] In Endgame, an Audi is featured prominently. [03:30] Product placement and branding is just another smart way to cut a deal. [03:45] Beats by Dre got every celebrity to wear their product. [03:58] Converse paid Will Smith to wear their sneakers in “I Am Legend”. [04:40] People want to be like their heroes, so native advertising makes sense. [06:10] If Captain America had a Nike logo on his shield, people would want to buy Nike products. [06:20] That’s it for today! [06:24] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.7	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how Fort Knight and
1:00.0	Audi capitalize on a Marvel blockbuster movie.
1:03.9	So by the time this episode actually comes out,
1:06.2	this movie will have been a couple weeks old.
1:08.2	But Neil, have you seen Avengers Endgame yet?
1:10.8	I haven't, but did you see that they had the largest opening box office numbers over a billion bucks?
1:16.5	I saw 1.5 billion, has it changed? It could be 1.5 billion. The first time I read it was it hit a billion.
1:22.8	Biggest ever, right?
1:23.6	And so here's the thing.
	...

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