I'm pretty sure it was Zig Ziglar who said there's never a traffic jam on the extra mile.

And that's why that's where all the money is, because there's nobody there to pick it up.

So I was just like thinking about what true service is and isn't, and it isn't delivering a product, right?

They can get that from a catalog.

It's delivering peace of mind.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry

as it relates to plumbing, heating, air conditioning, and electrical.

More than a podcast, Waste No Day is a credo, a determination, a mindset.

It is a never-ending discipline.

It is a refuse to lose pursuit.

It is a wake-up call every morning to waste no day.

Now here's your host, Brian Burton and Nate Minnick.

Thank you. Now here's your host, Brian Burton and Nate Minnick. Hey, welcome to another episode of the Waste No Day podcast.

Your host, Nate and Brian, hanging out with you again.

Looking forward to another great way to start off your week.

This time we're talking about going the extra mile. That's right, the extra mile. And you can read into that what you will. We'll get to the meat of that content in a little bit. It's going to be a good conversation today with just the two of us. But for right now, we're going to start it off with a bit of an introduction. And as always, we're going to look for a quote from Brian.

Trust is earned in drops and lost in buckets. Kevin Plank, CEO of Under Armour.

Yeah, man, I tell you what, anybody who is in the retail business sure knows the definition of

that version of trust, right? And when you think about it that way, you know, what does Under Armour

do? They sell a brand, specifically a brand of clothing that has a logo on it, and that logo carries

with it an element of trust based upon the experience and the

perception that comes with it. So, you know, if you're, if you've never worn under Armory

...