How Event Planners Are Responding to the Coronavirus With Josh McGhee

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 30 March 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Grant Baldwin and Josh McGhee hosted a Facebook Live to talk about how event planners are responding to the coronavirus and its impact on the speaking industry.

During the live stream, Grant and Josh discuss:

How many events an event planner will typically manage in the course of a year
An insider view of how events approach the decision to cancel or postpone
The likelihood of rescheduling and postponing events that are further out than 1-2 months
Adapting to fast-changing circumstances in the midst of unprecedented times
Placing a high value on safety
Adjusting accordingly to accommodate travel bands
Determining which events are able to be converted to virtual experiences
Just because your physical gathering is canceled or postponed doesn’t mean you can’t deliver value in the digital space
Organizations being pushed to create a more interactive experience whether it’s in-person or virtual
How do conference owners/organizers continue education between annual events and leverage technology to stay engaged with their audience?
Staying connected throughout the year by using virtual learning options
Finding opportunity amidst the storm
Speakers who serve in times of crisis will stand out when normalcy returns
Exploring alternative options to speaking on stage when events get canceled or moved
Focus on creating value here in the now and pausing on selling future bookings
Prioritizing relationships is the most strategic things speakers can do
Partner with event planners now to help them amidst the chaos
How current social distancing will swing back and create a visceral need for in-person events
The aftermath of the current crisis will lead to new virtual opportunities that expand speaker revenue streams
And more

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:44.4	Hey, what's up for? I'm Brad Baldwin here. Welcome back to the speaker lab podcast. As you well
0:51.8	know, or hopefully you know by now, we are doing a series of Facebook lives on a daily basis. Just talking to some different people in the speaking industry. We've talked with the different speakers. And today we're going to be talking with Josh McGee, who is an event planner. He talks about the different events that he has had impacted. He talks about how speakers can be interacting with event planners, the do's and
1:11.4	the don'ts of that right now. We talk about virtual events. We talk about future events and how
1:15.8	budgets have been impacted. Just talk about long-term perspective from an event planner perspective.
1:20.4	So Josh gives some really, really good insights here. I think you're really going to enjoy this
1:23.9	conversation. So let's jump right into this with Josh McGee. I will tell you real
1:27.9	quick. We have a couple of bandwidth technical issues where he cuts out for just a couple
1:34.4	seconds. Happened once or twice. So hang tight through that. You'll be fine. Let's jump into it.
1:40.4	Here you go. Enjoy. Hey, what's up, friends? Grant Baldwin here. Hope you guys are doing well. Hope you're having a great day. As you are well aware, we are in the thick of this really weird world in the speaking industry. And so this week, we've been doing a series of interviews and conversations with people in the speaking industry, different speakers. We talked with Sean Hanks the other day from Premier Speakers Bureau. Today we're going to be talking with Josh McGee, who is an event planner to talk about how things have been affected on that side of the equation. So Josh, how are you, man? Thanks for joining us. I'm doing great this morning. Thanks, Grant. I appreciate you having me again. I think we were just about to enter summer last time we talked.
2:19.5	It seems like just a more peaceful time, whatever last time we talked there.
2:24.7	And I remember referring to some of the events then that we are canceling now. I mean, it was,
2:32.2	we were already talking about a 2020 cycle and here we are.
2:36.0	So I appreciate you keeping everybody up to speed on what's going on in the speaker lab audience
	...

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