How Eric Would Create Another Book (But Neil Won't) #1739

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 19 May 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

How Eric Would Create Another Book (But Neil Won’t) In episode #1739, Neil speaks about why he wouldn’t write another book and Eric talks about how he would approach writing a second book. Tune in and learn about the value of writing books that will have long-term relevance and how writing about internet marketing in book form does not fit into this approach. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Would Create Another Book (But Neil Won’t). [00:30] Changing algorithms and why it doesn’t make sense to write a book about internet marketing. [01:36] Timelessness and why Eric chose to write a philosophical book. [02:07] Looking for the Lindy effect. [02:36] Saving time and the sense it makes to co-write a book. [03:38] That is it for today! [03:39] Go to marketingschool.io/live to join our community! Links Mentioned in Today’s Episode: Hustle Leveling Up Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.1	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we're going to talk about how Eric would create another book myself, but Neil
0:54.5	won't.
0:55.5	So Neil, let's talk about what your book was first.
0:58.4	And then why you won't?
0:59.4	And then I'll go.
1:00.4	Sure.
1:01.4	So my book I co-authored with a few people, it was on entrepreneurship.
1:05.2	If I had to write another book, it would be on marketing.
1:08.1	But the reason I wouldn't write another book is I think books can do wonders and getting
1:13.0	your brand out there.
1:15.1	The problem is you have to write a book in the right sector.
	...

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