Welcome to Marketing School, the only podcast that provides daily top level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric

Sue.

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Today, we're going to talk about three quick ways to improve your ad creatives.

But first, before we do your ad creatives, next to your offer, your offer is actually your

most important thing in terms of driving more engagement, which will affect all your down

funnel metrics, but your creative is one of the most important variables that I think

a lot of people, especially in the world of let's say tech, don't focus too much on creatives.

They think throwing up one ad and then just leaving it there for a couple of months, that's

it, right?

It's actually a lot of work, a lot of iteration that needs to happen as an example, I just

launched a book funnel today and the CPA is starting at $150, right?

We got to bring that down to probably about $30, $40 or so to make it profitable, but

there's a lot of work to do.

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