How Eric Grew a Dying Business | Ep. #1284

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 February 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Grew a Dying Business. [00:39] Eric's acquisition of Single Grain and how he took over as CEO. [01:10] The events that led up to Single Grain almost dying! [01:46] The price the Eric paid for the company, how it was split and the revenue at the time. [03:00] How Eric managed to turn the company around into a million dollar business. [04:10] Driving leads and customers with new marketing strategies. [04:52] Eric's advice to failing businesses; keep at it and focus on culture. [06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Let My People Go Surfing Family Guy Fire Phone Alexa Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we are going to talk about how Eric grew a dying business.
0:59.0	Now in this context Eric is obviously me.
1:02.0	Neil, would you like to give the context or would you like me to start first?
1:05.0	I can start it off and I'll be interviewing Eric.
1:08.0	So years ago Eric acquired a company called Single Grain, which is his ad agency,
1:12.8	and you're still running it today, is that correct?
	...

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