How Entrepreneurs Grow With Intention

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 6 December 2025

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I sit down with entrepreneur Noor Fateh, the chief revenue officer at FanBasis, to explore how intention and innovation can reshape an entire industry. Noor shares the story of his family’s journey from Pakistan to Los Angeles and how their sacrifices fueled his drive to build something meaningful. We walk through his leap from college to tech startups, the early pivots inside FanBasis, and the speed and clarity that guide his leadership. Noor breaks down the platform’s growth, the power of referrals, and the mindset that keeps him steady through rapid change.

Transcript

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0:00.0	Welcome to Office Hours. I'm David Meltzer. We're here at the Sirius XM Studios live in Las Vegas at the
0:05.4	win. We are blessed to have an incredible entrepreneur. This guy's early in his career, but he has
0:11.4	already figured it out, in my opinion. He's the chief revenue office at the incredible company called
0:16.5	fan bases. Norfitte, welcome to office hours. So happy to be here. Good to see you again, David.
0:22.6	Great to see you. The one thing I love about fan bases and the leadership that you have there
0:27.6	is that a lot of businesses aren't what it appears to be. And there is a bigger picture behind
0:35.6	fan bases in a very competitive market of merchant services and
0:40.2	payments. It's a multi-trillion dollar industry, obviously one in which has been serviced in
0:45.9	America by multiple different companies, but there is absolutely a holistic value in how you go
0:53.5	about the commonality of merchant services and a certain
0:57.8	business model that even for me, excited me. I'm not one to get too excited about merchant
1:05.8	services and payments until I met you and you explained the business behind the business. For you, how important
1:13.5	is the business behind the business of what the true purpose and value of fan basis is?
1:21.1	Yeah, great question. I think intentionality matters so much. For us, you know, it wasn't just
1:26.6	about modernizing an antiquated system or a service
1:30.4	like payment processing, but really it came down to how can we transform the tools that power,
1:36.7	how digital entrepreneurs and online businesses run their business and make more money. And so we
1:42.3	developed essentially this one-stop shop platform for anybody that's
1:46.2	running an online business or service-based business, people that are selling info or digital products,
1:50.8	people that are selling courses, think online coaches or business mentors, with a heavy focus on payment
1:57.6	processing, but there's a load of other tools so that they can run their entire business out of it, everything from courses to communities to webinars. A lot of that,
2:04.7	we believe, is outdated technology. So it really wasn't just about modernizing just the idea
	...

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