How Emma increased her direct bookings with Boostly S4E10

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 21 September 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Boost Hospitality Podcast Season 4 Episode 10 Emma and her husband run the Riviera Guesthouse in Whitby. She was one of the first people who attended one of my first workshops and in September 2017, Emma was one of the first people to sign up as a tester. Emma has been fantastic at learning and doing the work well. Emma took the advice, and the results were amazing. She learned how to trademark her business name, how to bid on her brand, and she stopped booking.com and Expedia and other OTAs from appearing in front of their own website. Over the course of the last few years, the direct bookings have increased and the bookings through the OTAs have decreased. To read the full blog, go to: https://boostly.co.uk/cma-investigation-the-future-of-the-ota/https://boostly.co.uk/how-emma-increased-her-direct-bookings-with-boostly/

Transcript

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0:00.0	Welcome to the final episode of season four of the Boost Hospitality podcast.
0:05.0	In this season what I wanted to do is provide the audio to some of my most popular blogs on the Boostley website.
0:11.0	For those of you who haven't checked out before go to
0:14.1	W W. W. W. W. dot Bostelie. UK forward slash blog and you can read over a
0:19.1	hundred articles that I have written and will show you how to increase your direct bookings and cut down on those
0:24.8	commission costs to those greedy O TAs.
0:27.9	The final episode that I wanted to do in this series was to tell you about a hospitality owner
0:34.0	who has drastically increased her direct bookings
0:37.0	with the help of Boostly and what I do.
0:39.0	So for those of you who have been listening to this regularly,
0:42.0	will know that I am the host of the
0:44.4	Boost Hospitality podcast but I also run a business and I help hospitality owners
0:49.1	increase their bookings I show them new marketing tips and techniques that will just help their business
0:55.3	for the short of the medium and the long term. And today I want to tell you about Emma.
1:00.0	Emma and her husband, Z, they run the Riviera Guest house in Whitby if you want to check out their website is
1:05.9	W W
1:06.9	Riviera Whitby.com and Riviera is R IV E R I A Wipby.com.
1:17.0	So I've known Emma and Z for a few years now.
1:20.0	Emma was one of the first people that attended one of my workshops in 2016 in Scarborough and we've kept in touch ever since.
1:29.0	In September 2017, when I hosted, when I launched, launched sorry to Boost Hospitality training website
1:35.2	Emma was one of the first people to sign up as a tester I've worked with well over a
1:40.6	hundred people over the course the last two years of doing all of this and Emma has always been
	...

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