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The Complex Sneakers Podcast

How Drew Greer’s Nikes With Wu-Tang and Jay-Z Changed the Sneaker Industry

The Complex Sneakers Podcast

Complex

Society & Culture

4.81.3K Ratings

🗓️ 18 June 2021

⏱️ 73 minutes

🧾️ Download transcript

Summary

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, the three co-hosts talk to Drew Greer, a sneaker industry veteran who started at Nike back in 1994 and helped pioneer its strategy around limited edition and retro footwear. Greer’s long resume includes important shoes like the Wu Tang x Nike Dunk High and the Roc-a-Fella x Nike Air Force 1, which were integral in helping Nike explicitly cross over into hip-hop culture. Greer breaks down his decades in the game and how he changed the industry. Also, Welty finally gets his Diamond Dunks, Joe checks in from Miami, and Brendan talks ice cream tactics.


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Transcript

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0:00.0

What's up, everybody? It's Joel Puma. You are listening. You are watching the Complex

0:07.6

Sneakers podcast. I am not with my guys today, but we're still here in front of me on Skype.

0:14.8

My man, Mr. Matt Welty. I reach far enough. Maybe I can touch the screen. Okay. And look

0:23.4

at my guy. What is that? A soccer jersey? I see faintly in the distance. It's not a soccer

0:28.8

jersey, Joe. What is it? It's a hurling jersey. Okay. I can't read it well. So you can't

0:36.6

cast something for my people in Ireland. Are you wearing those same socks that you got roasted

0:42.0

for on full size around a couple of weeks ago? Welty taking it immediately to my socks.

0:46.6

Okay. I think these might be those socks. I have done laundry since then. People thought

0:50.8

you were barefoot when you took the shoes off. I was wearing socks then I'm wearing socks now

0:55.1

just in case anybody needs to know. But enough about me, we need to talk about Welty's footwear

1:00.7

and I'm not talking to socks. Yes. I'm not what I'm wearing. I'm not what you're wearing,

1:04.0

but some footwear you look like. I want to cut right to the chase here because

1:07.2

Let's do it. What a moment. What a shining moment in the sneaker history in Welty's personal

1:12.9

footwear journey. You want to know what's funny? Tell us. Quick aside. What?

1:19.1

Packing to come to the podcast today. Pack the shoes.

1:25.2

Forgot to pack the laptop. That's why that's why it's not here today.

1:28.2

Okay. You were focused on the flex above all that. Wow, you forgot. Wait, I don't see.

1:32.3

I can't even see. Joe, I packed my laptop charger. Didn't put the laptop in the bag. Put the

1:38.4

shoes in. Okay. Priorities. As as people may know full size run episode last season.

1:48.7

Guess Nick Diamond. That episode was a roller coaster.

1:53.6

Five minutes before the episode started, I got up, grabbed my laptop,

1:57.5

and the screen on my laptop shattered. I totally forgot. I love that we're going deep into your

...

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