How Does Keyword Research Increase Website Authority?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 6 October 2014

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Dean has a question about my keyword research webinar—what did writing so many blog posts do for my site’s authority? Check out Google’s Keyword Planner at https://adwords.google.com/KeywordPlanner. Long Tail Pro is one of my favorite keyword search tools; find it at http://askpat.com/longtailpro. The SPI post I reference from Brian Dean is http://www.smartpassiveincome.com/backlinking-strategy-2014-beyond/. Brian’s site is http://backlinko.com/.

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Transcript

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0:00.0	AskPath.
0:04.0	AskPath.com
0:06.7	dot com.
0:09.0	Askpats.
0:10.0	Hey, what's up everybody?
0:12.0	Pat Flynn here and welcome to episode 185 of Ask Pat.
0:15.5	Thank you so much for joining me today.
0:17.1	All right.
0:17.3	Now, let's get to today's question from Dean.
0:20.4	Hey, Pat, it's Dean Wisdom. My website is Wisdomprocounseling.com.
0:25.6	Hey, I watched your webinar on Market Samarine. It was awesome. I got my own discounted copy, so I appreciate that.
0:31.9	The webinar was really great. I had one question. During that, you mentioned writing 75 blog posts that had your research on there, your improved research from using the market Samarron SEO.
0:46.9	Was that just to improve your site authority?
0:49.3	I just wanted to know what the purpose of that was.
0:51.8	Thanks so much.
0:52.7	I love your blog and all your writing. Thanks.
0:58.1	Hey, Dean, thank you so much for the question. Very specific question about this webinar,
1:01.4	actually. But before I get to that, I kind of want to talk a little bit about keyword research
1:05.0	and how it might be used to increase your site authority, which is exactly what I was doing
1:09.5	with the 75 articles you were talking about. And so I have a lot to say about this. So let me just start for the beginning.
1:14.3	Keyword research is important because you want to know what people are searching for about
1:17.7	and in and around the particular topics that you're talking about on your website or on your
	...

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