How Do I Create Scarcity For My Info Product?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 7 October 2014
⏱️ 14 minutes
🧾️ Download transcript
Summary
Today’s question comes from Brad, who wants to know how to create a sense of urgency for his first sale. Brad’s site is http://lowcarbrunning.com/. Do you have a question about selling information products? Record it at http://www.askpat.com/.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
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| 0:00.0 | AskPath. |
| 0:01.0 | AskPath.com. |
| 0:09.0 | What's up, everybody, Pavlin here, and welcome to episode 186 of Ask Pat. |
| 0:15.2 | Thank you so much for joining me today. |
| 0:16.9 | Seriously, thank you so much for taking a little bit of time today to spend with me, and I'm excited about today's episode and spending time with you. |
| 0:24.2 | Cool. Now, let's get to today's question from Brad. |
| 0:27.9 | Greetings, Pat, from the southern tip of Africa. My name is Brad. I'm from Johannesburg in South Africa. Just like you, I'm a runner. I podcast and blog over at low carb running.com. |
| 0:40.7 | Pat, first of all, thanks for everything that you do. You're absolutely amazing. I've learned so |
| 0:44.7 | much from you in the last year or so and just really fired up by what the future holds and everything |
| 0:49.9 | we've got in the pipeline and how things are growing. Pat, one thing that I'm battling to wrap |
| 0:54.8 | my head around at the moment is we're in the process of launching our first online information |
| 1:00.3 | product. It's an eight-week course to get people running on fat as opposed to carbohydrate. |
| 1:06.8 | And I'm struggling with the online product to get that scarcity involved. |
| 1:11.7 | I'm sure you know what I'm talking about, where you limit numbers or limit the period of time. |
| 1:16.4 | But for an online product, it's really difficult because there is really no limit to that |
| 1:20.7 | product. |
| 1:21.5 | How could I go about creating that sense of urgency? |
| 1:24.6 | Look forward to hearing what you've got to say. |
| 1:26.6 | Thanks again for everything. |
| 1:27.8 | Cheers. |
| 1:29.4 | Hey, Brad. Thank you so much for the question. I really appreciate it and especially appreciate all the |
| 1:34.3 | kind words you said. I mean, whenever anybody comes on the show and, you know, they ask their |
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