Do you know what actually creates real value in your business? And here's a hint. It's not you, it is not your offerings, it is not your service.

But it is something you can start taking action on today. Stay tuned and I will tell

you exactly how.

This is the Big Shift v- cast with Bill Barron.

Getting real about business for those making a difference.

Hi, I'm Bill Barron, and most business owners believe

you create value in your business by creating something amazing, an amazing product or a service.

For example, you might write a brilliant book.

Maybe you develop an awesome piece of software.

Maybe you produce an extremely effective online program, or maybe you put

together an incredible premium service package.

If you do something like that, you've got something valuable on your hands, right?

Well, in reality, that is not quite how it works.

It makes sense that most people think that way, but I would like for you to try on a completely different way of thinking.

So let's say you've created an incredible premium package.

When your clients hire you and you deliver this premium package, they get tremendous value.

But it is not the package that creates value.

It is not your service that creates value.

And you are not the one that creates value.

It is really your client that uses your service or consumes your offering, they create the value.

Your awesomeness does not create value unless someone is consuming your awesomeness.

So for example, let's say you write two brilliant books and in fact you just wrote the two most brilliant books that have ever been written.

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