How Do I Serve Another Market in the Same Niche?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 30 August 2018

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today I'm coaching Shira Karpel, who has a business helping ABA therapists (Applied Behavior Analysis), specifically ABA therapists who help children. You can find her online at HowtoABA.com and The Behavior Resource. She's thinking of branching out to start a resource for parents of children with learning disabilities as well. How does her new direction fit into her current business? How can she serve both groups? If you want to be considered for a coaching session, apply via the form at AskPat.com. If you enjoyed today's episode and you love the format of this show, and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much! Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Ask Pat.
0:02.6	Ask Pat.com.
0:08.3	Hey, what's up, everybody?
0:09.4	Pat Flynn here.
0:10.0	Thank you for joining me in session 1,0301 of Ask Pat 2.0.
0:15.5	This is a show where I coach entrepreneurs like you.
0:18.7	You apply at Askpat.com, and I may select you to help you solve your
0:22.3	issues with your online business. Today we're talking with Shira, who has a business helping
0:27.6	therapists, ABA therapists specifically, who is a person who uses applied behavior analysis
0:33.7	as a form of treatment, mostly helping children, which is great. So she trains therapists
0:38.8	with her business, but she's thinking of branching out to not just train therapists, but also
0:43.8	starting a resource to help parents of those with learning disorders. And so we're going to
0:48.1	talk today about, you know, the difference between helping therapists versus parents. So we're
0:53.5	talking about like two different, completely different avatars here.
0:57.1	And I know many of you who are listening to this may have similar things going on in your
1:01.3	business too, multiple customers that you could serve.
1:04.7	And how do you serve them best?
1:06.2	And how do you serve them well, both so that you can make sure you provide the best value,
1:10.7	those kinds of things.
1:11.3	So we're going to talk about that today. All right. Big thank you to FreshBooks and a big
1:14.4	thank you to Shira for joining us today. So let's just dive right in to this coaching call. Here we go.
1:19.5	Hey, Shira, thanks for being here and welcome to Ask Pat 2.0. Hi, Pat. Thank you for having me. Absolutely. I'm excited to get in and dig into what's going on.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Pat Flynn, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Pat Flynn and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.