On the show with me today is Jacques Hopkins, who owns a very successful business called Pianoin21Days.com. He also has a successful YouTube channel. Jacques is at a point where he wants to create better sales funnels for his business, specifically through audience segmentation. This is a great idea but—as I know from experience—it can be completely overwhelming. Today we're going to talk about how to tackle segmentation step by step. If you want to be considered for a coaching session, apply via the form at AskPat.com. In this episode I mention Brennan Dunn, who's the king of segmentation right now. You can learn about him at DoubleYourFreelancing.com. He's created some great tools that I recommend checking out, like RightMessage and RightAsk. I also mention a book in this episode called Ask by Ryan Levesque, a great resource for understanding what questions to ask your customers through surveys and the like. If you enjoyed today's episode and you love the format of this show, and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much! Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly-visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “Ask Pat” in the “How Did You Hear About Us?” section. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.