How Do I Position and Brand Myself in the Space That I'm In?
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Pat Flynn
4.9 • 638 Ratings
🗓️ 5 November 2020
⏱️ 26 minutes
🧾️ Download transcript
Summary
On today's AskPat 2.0 coaching call, I'm talking with Lela Burris from LelaBurris.com. She is a professional home organizer who until recently has been helping people out in their homes. Her blog has been getting quite a bit of traction and she's got some concerns about making the pivot from her IRL persona to the one on her blog. When she shifts to being all virtual, will everyone accept who she really is? Do these two different brands clash with one another? We chat about how she can make this work out just fine and identify next steps for growth. Whether she decides to pursue a course or something else, she's got her beta customers all lined up! Read the show notes here: http://smartpassiveincome.com/AP1142
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Transcript
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| 0:00.0 | AskPath. |
| 0:04.9 | Ask pat.com.com. |
| 0:10.4 | What's up everybody? |
| 0:12.5 | Pat here and welcome to episode 1142 of Ask Pat 2.0. |
| 0:18.1 | You're about to listen in on like a fly on a wall. A coaching call between myself |
| 0:23.0 | and an entrepreneur just like you. And today we're talking with Lila Burris from Lila Burris.com. |
| 0:29.7 | That's L-E-L-A, B-U-R-R-I-S. And she is a professional organizer who is growing her blog and her blog is actually doing really well. |
| 0:42.1 | But it's creating an interesting dichotomy between who she is on her blog and who she is as a |
| 0:46.9 | professional organizer because they're not exactly what you would think. |
| 0:51.9 | So anyway, we're going to dive into this and help Lila out and also |
| 0:54.7 | give her some suggestions on what she could do with this growing blog to turn it into even more |
| 0:59.8 | of a profitable business and how to monetize it better too. So listen in. This will be a good one |
| 1:04.8 | with Lila Burris from Lila Burris.com. Lila, welcome to Ask Pat 2.0. |
| 1:11.6 | Thank you so much for joining us today. |
| 1:13.4 | Thanks. |
| 1:13.8 | I'm happy to be here. |
| 1:15.0 | I'm excited that you're here too. |
| 1:16.2 | Why don't you take a quick moment to tell us a little bit about who you are and what it is that you do? |
| 1:20.3 | Okay. |
| 1:20.7 | So my name is Lila Burris, and I'm a blogger and a professional organizer. |
| 1:25.4 | I'm also a brand ambassador and educator for an international |
| 1:28.9 | crafting company. So I'm kind of juggling all kinds of different niches. And over the last two |
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