How Do I Offer Exclusive Content to My Email Subscribers?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 14 April 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's question comes from Claudius, who asks about building an email list for his book review site. Specifically, he would like to create exclusive content available only to email subscribers. Which tools should he use to set this up? In this episode I talk about my favorite email service provider, ConvertKit (http://askpat.com/convertkit) and a great tool for sign up forms, LeadPages (http://askpat.com/leadpages). Check out Episode 78 of the Smart Passive Income Podcast to learn about rapid email list building (smartpassiveincome.com/session78). Do you have a question about email marketing? Record it at http://www.askpat.com/.

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Transcript

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0:00.0	AskPath.
0:07.0	Hey, what's up everybody? Pat
0:12.1	here and welcome to episode 583 of Ask Pat.
0:15.2	Thank you so much for joining me today.
0:16.6	Here's today's question from Claudius.
0:18.8	Hey, Pat. My name is Claudius, and I recently started a little website where I basically
0:24.4	post reviews of finance books I've read.
0:28.7	It's somewhere between a niche side and a blog.
0:32.4	Now I want to build an email list for this particular site.
0:35.2	To get people to subscribe to my list, I want to provide them with extra content like infographics or lesson learned blog articles.
0:45.6	My question is, how to do this technically?
0:49.2	So are there any plugins or tools which allow subscribers of my list to enter specific parts of my website?
0:57.2	What would you recommend?
0:59.6	And also, referring to your own book club, would you recommend making significant parts of your content available only for your subscribers?
1:09.1	I mean, isn't that the waste of SEO potential? Thanks for your
1:14.4	answer. Hey, Claudius, thank you so much for the question today, or the questions, actually.
1:19.4	So I'm going to actually start with your later question in regards to your book club and making
1:24.1	certain parts of your website or content that you put in these emails exclusive
1:30.0	to your book club or subscribers only, and how that is a waste of SEO potential or search
1:36.3	engine optimization potential, because you could be putting that on a public place where
1:41.3	there would be search engine rankings and you'd get more traffic and exposure
1:45.3	that way.
	...

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