What's a Good Email Open Rate?

AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design

Pat Flynn

Business Advice, Marketing, Podcasting, Getting Started, Business Strategy, Business, Small Business, Passive Income, Online Entrepreneurship

4.9 • 638 Ratings

🗓️ 15 April 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's question comes from Ray, who asks about email marketing and sales conversion. What are healthy email open and conversion rates? Ray mentions Nathan Barry, who is an expert in online selling (and is the creator of ConvertKit: http://nathanbarry.com/). Do you have a question about email marketing. Record it at http://www.askpat.com/. I would so appreciate an honest review of the AskPat Podcast in iTunes: https://itunes.apple.com/us/podcast/askpat-your-online-business/id806364627?mt=2 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	AskPath.
0:07.0	www.com
0:09.0	Askpac.
0:10.0	Hey, what's up everybody?
0:12.0	Pat Flynn here and welcome to episode 584 of Ask Pat.
0:16.0	Thank you so much for joining me today.
0:18.0	We have a great question today from Ray.
0:20.0	Let's just get right into it.
0:21.1	Here we go. What's up, Pat? Hey there, I'm Ray from Hot Pixels Photography in New Zealand.
0:28.2	I've been listening to your podcast for two years. I'm even using FreshBooks and Aweber and Gumroad.
0:33.9	Hey, my problem is this, Pat. My email list is about 200 in growing daily, but not very engaged.
0:40.6	They don't respond to surveys either. Open rates are about 30%. Conversions, well, approximately
0:47.6	5% buy my ebooks or Udeme courses. Is this normal? What is a healthy open rate, click rate and conversion rate? Also, I am teaching
0:57.8	beginner photographers, so I can't really expect to charge a premium price for my products.
1:04.2	Nathan Barry sells his ebook for about $80, but my ebook's a price between $5 up to $15 because
1:10.7	I'm not selling business to business.
1:12.9	I'm marketing to hobbyists who aren't going to make money from what I teach them.
1:17.2	In fact, my audience don't really have any pain points I can promise to heal.
1:22.5	So without a hungry audience, eager to buy from me, what else can I do?
1:27.6	I'd appreciate your wisdom. Thanks.
1:31.0	Hey, Ray, what's up?
1:32.2	All the way in New Zealand. That's awesome.
	...

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