How Digital Advertising Will Change in 2023 & Beyond

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 March 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2403, Neil and Eric talk about how digital advertising will change in 2023 and beyond. Major developments in artificial intelligence (AI) along with increased privacy and tracking limitations are shaking up the world of marketing and digital advertising. In today’s episode, we break down the ways we expect companies to adapt in 2023 and how to leverage the new opportunities available to you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Digital Advertising Will Change in 2023 & Beyond. [01:01] Neil’s prediction is that companies will need to spend much more on data and analytics. [02:04] Why employees (and their social media accounts) are an important marketing opportunity for companies. [02:41] How companies are increasingly trying to establish and leverage their own channels. [05:03] Why do we expect to see a proliferation of content? [05:46] Eric’s expectation is that more companies will use mergers and acquisitions to acquire platforms that will buy them attention. [07:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Marketing School Episode 2397: Are Uber and Lyft Ads Actually Viable? Marketing School Episode 2399: The App Tracking Transparency Recession Entrepreneurs on Fire Podcast Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	All right so let's talk about how digital marketing will change in 2023 and beyond.
0:25.4	So in the last couple of episodes, we've talked about the app tracking transparency recession.
0:31.2	So we're saying how like things Apple companies like
0:33.1	Apple and Google are making things harder for social apps like Facebook right
0:36.4	from a tracking perspective for apps to grow as well and then you know there's
0:40.0	actually the proliferation of ad platforms on like you know door dash on
0:44.5	Uber on lift on Walmart on target so digital advertising is changing quite a bit
0:48.9	and also there's the you know dark social there's a lot more people posting to
0:52.1	organic social or dark social whatever's a lot more people posting to organic social or
0:53.0	dark social whatever you want to call it so those are just a couple things but we
0:56.4	want to outline things a little more here and then consolidate it into one
0:59.3	episode so Neil you want to go first? Yeah I think the big thing that's going to change
1:03.2	is companies are going to have no choice
1:04.8	but to spend a lot more on data and analytics
1:07.3	with there being so many channels
1:08.8	that you have to use and with tracking not being
1:11.6	as good as it used to with the privacy changes
1:14.0	that Apple rolled out as well as that Google will eventually roll out in 2024 you're
1:19.7	going to need the insights the way you make your marketing a lot better is you look at the
	...

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