The Michael Barry Show. There is a movie called Air, and it's about how Nike landed Michael Jordan.

And the company was at 17% market share in the basketball shoe market, which was a very

small market. Adidas was dominating at 54%.

Converse was at 27% and bringing up third was Nike at 17. It's a different Nike than you can

think of today, leaving their horrible politics aside. Nike has a dominant business

in the shoe industry and far beyond. And they have the power to move mountains. I mean,

they have an incredible bankroll. They have an incredible roster of talent. I wish their politics

weren't awful, but that has nothing to do with this conversation. 54% for Adidas. Run DMC comes

out with a song called Maya Adidas that they didn't get paid for. Adidas was such a cool shoe to

young people, especially urban young people, black and white, that they did a song about their

shoe brand because it added to their image as much as to the shoe. So Adidas is dominating

with converse in second. You remember the old converse basketball shoes?

And you got magic and Larry Bird with this company. And you get

so Adidas bets the bank on Michael Jordan, a North Carolina graduate who's going to be a first

year player who's never played for one minute in the NBA. And they land him for the

princely sum of $250,000 a year. That was their budget for all their talent. Not just

he was a third draft pick that year. They gave him $250,000 and a Mercedes 380L, I think it was.

And his mother who has the brains in this group, much more so than the father, has a good sense to

ask for a percentage of sales. And Nike hopes to make that year a million dollars in sales of

basketball shoes. They made 162 million. That was their gross. And they've never looked back.

They took basketball shoes off the court into mainstream society.

Young people walking around the mall now wear basketball shoes that can't dribble.

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