How Dialogue Redefined Digital PR with Julianne Fraser

Everything is the Best

Dear Media, Pia Baroncini

Everything, Education, Society & Culture, Media, Pia, Dear, Best, Baroncini

4.6 • 1.2K Ratings

🗓️ 17 December 2025

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode I’m joined by Julianne Fraser, the founder of Dialogue and one of the sharpest, most forward-thinking minds in digital PR and influencer strategy. Julianne has an unmatched ability to connect brands and creators in ways that feel intentional, elevated, and genuinely human, and I’ve admired her work for years.

We talk about howshe started her career, the importance of working for others, how everyone should work in hospoitality, the landscape of influence has evolved and how Julianne built a values-driven agency that helps companies communicate with clarity, creativity, and integrity. She shares her approach to nurturing real community online and in her office, and the mindset that has guided her through entrepreneurship and motherhood.

If you’re interested in the future of digital storytelling, thoughtful brand partnerships, or what it takes to build something meaningful in a crowded space, this conversation with Julianne is such a good one.

Produced by Dear Media

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Transcript

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0:00.0	The following podcast is a dear media production.
0:16.0	Okay, well, it's so nice to finally meet you.
0:19.3	Thank you for being accommodating.
0:20.8	Today is one of those days where I'm trying to be hero and do everything.
0:24.6	And so everything's like 20 minutes behind, but that's okay.
0:28.5	I feel like December is just that between family work,
0:32.9	since everything is just like crazy right now.
0:35.4	So I feel you.
0:36.2	And in my head, I was like, oh, I'm cruising. Like the big thing that we needed to do last week is over. Like, and then yesterday I was like, oh, wait, I'm on deadline for like eight things that I need to have done in like three days. Like, it's okay. Just like stop go, stop go, stop, go. Well, hopefully you'll get a break.
0:55.0	I feel like this is the one time year where everyone actually takes a week off.
0:58.6	And it's just like an actual, like, no excuse holiday.
1:04.3	Yes, but also how lucky are we to be busy?
1:06.7	Mm-hmm.
1:07.9	Totally.
1:08.5	It's a blessing.
1:09.3	Yep.
1:09.8	Okay. Let's get started.
1:11.8	You are from our gorgeous neighboring country of Canada.
1:15.9	That's right. Yeah.
1:17.4	How did you end up in New York? You went for FIT?
1:22.1	Yeah. I was like 21 went to FIT.
1:26.0	You were at FIT also?
	...

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