How Delilah Dee Built a Six-Figure Side Hustle Throwing Parties
Yo Quiero Dinero
Jannese Torres
4.8 • 615 Ratings
🗓️ 20 April 2026
⏱️ 62 minutes
🧾️ Download transcript
Summary
She built a women-only party empire that makes six figures as a side hustle, got herself onto the team that created the Bad Bunny Super Bowl halftime show field team through sheer hustle and genuine relationships, and did it all while juggling a corporate job and navigating a health diagnosis doctors ignored for years. Delilah Dee is back on Yo Quiero Dinero this week and she brought EVERYTHING. We're talking real revenue numbers for her event planning business, the Bad Bunny behind-the-scenes tea, fibroids and fighting for your health as a Black or brown woman, and the financial literacy lesson she wishes someone had taught her earlier.
WE GET INTO:
00:29 – What is Jefatona? The elevator pitch
03:02 – Growing up with a hustle mentality (shoutout to mom)
05:27 – How she got hired at iHeart with no corporate background
08:00 – Getting furloughed during COVID and pivoting to virtual events
11:11 – Launching Jefatona & selling out a club in 24 hours
11:32 – Revenue breakdown: how parties actually pay
16:09 – Multiple income streams + negotiating Fridays off
17:15 – The real numbers: $60K year one, six figures by year two
24:12 – Walking away from the startup that didn't align
29:54 – How she got onto the Bad Bunny Super Bowl field team
37:32 – Behind the scenes of halftime show production
43:00 – The dress rehearsal that made her cry
48:07 – The fibroid diagnosis and advocating for your health
54:43 – What she wishes she knew: financial literacy
56:10 – Where to find Delilah + Jefatona
KEY TAKEAWAYS:
- You don't need the perfect resume to get into the room, you need to know your value and be able to speak to it with confidence. \
- Referrals are the most underrated growth strategy in business. Do great work, treat people right, and let the recommendations do the marketing for you.
- You can make real money in the events business — but you need to understand how the money actually flows.
- Walking away from money that doesn't align with your values is one of the hardest and most necessary things you'll do as an entrepreneur.
- Getting onto the Bad Bunny Super Bowl halftime show field team wasn't luck but years of genuine relationship-building paying off at exactly the right moment.
- Financial literacy isn't just for people who already have money, it's especially critical when the money starts flowing in. If you're building something real, get financially literate before the money arrives, not after.
- Black and brown women are disproportionately affected by fibroids and disproportionately dismissed when they report symptoms. If something feels off in your body, advocate for yourself.
CONNECT WITH DELILAH:
TAKE THE NEXT STEP:
This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | If you needed to make $5,000 in the next seven days, could you? Would you actually know what to do? |
| 0:05.4 | Because most people wouldn't. They'd panic and overthink and maybe start Googling ideas, but still not take action. |
| 0:11.8 | And that is the problem. You don't have a money problem. You have a not knowing how to turn your skills into cash quickly problem. |
| 0:19.0 | And right now, if your income depends on a job, |
| 0:21.8 | a paycheck, or someone else deciding to pay you, that is not control. What you need is the ability |
| 0:27.1 | to make money on demand. And that's what I'm teaching you inside my fast cash formula live |
| 0:32.2 | challenge. I'm showing you how to take what you already know, turn it into a simple offer and get it |
| 0:37.2 | in front of |
| 0:37.6 | people who are ready to pay you. No complicated funnels, no months of planning. We're focusing on one |
| 0:43.6 | thing, getting you paid. Because once you learn this skill, you stop waiting for money and you start |
| 0:48.5 | creating it. The challenge starts April 27. So if you're ready to stop overthinking and actually make |
| 0:53.4 | money, go to yo-qudinneropodcast.com |
| 0:56.2 | slash fast or head over to the link in my description and sign up now. |
| 1:00.7 | Yoquiero dineropodcast.com slash fast. |
| 1:03.7 | That's joquiero dineroppodcast.com slash f-a-st. |
| 1:09.1 | This week on yo-qu Kiro Dinero. |
| 1:11.8 | Okay, what I've learned is that money doesn't change people, right? |
| 1:15.4 | Money just highlights who you really are. |
| 1:17.5 | Women of color have the generosity that is ancestral, that is the key to our survival. |
| 1:24.1 | So, you know, I think like we need to start breaking those narratives, especially us |
| 1:27.0 | Latinos in general, women in general, of stop trying to compete with one another, stop trying |
| 1:31.8 | to want up one another and actually build fucking genuine relationships. So I think like a lot of |
... |
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