How Crypto.com Took Over the STAPLES Center | Interview With Crypto.com CMO, Steven Kalifowitz and Russell Silvers & Nick Baker, Co-Chief Operating Officers, AEG

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 23 December 2021

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Steven Kalifowitz, Chief Marketing Officer for Crypto.com, and Russell Silvers and Nick Baker, Chief Operating Officers for AEG, share their thoughts on: [2:42] - Why the values of Crypto.com and AEG helped to bring the deal together [10:02] - The plan for unveiling the new signage at the Crypto.com Arena [12:01] - How this new relationship is bringing one of the world’s most iconic stadiums into the future [15:20] - Why this partnership will help to create more conversation around cryptocurrency, as well as make an impact in the community Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Through the last two decades,
0:01.7	Stable Center has been iconic in the world
0:04.2	of sports and entertainment and culture.
0:05.8	And for us, we felt like we needed a new company
0:09.0	and new relationship to take us into the next two decades.
0:12.3	This is the flavor.
0:15.4	I have some of my favorite people on Earth,
0:18.2	and I can't wait to learn from them.
0:20.5	First, I have our special guest, Steve Calipowitz.
0:24.1	He's the CMO for crypto.com.
0:27.4	And of course, our special friends, Russell Silverz,
0:30.9	he and Nick Baker, are the co-cheap operating officers
0:34.9	for the incredible AEG.
0:37.9	Guys, welcome to the playbook.
0:41.5	Thank you here.
0:42.5	Thanks for having us.
0:44.1	Yeah, exciting.
0:44.9	So, I wanna start with some of the iconic brands of AEG.
0:50.3	And I thought, you know, Russ or Nick,
0:52.1	can you give me just the litany of the highlights of,
0:55.1	because a lot of people may not know
0:57.0	all the iconic brands that AEG has.
	...

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