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🗓️ 18 January 2022
⏱️ 23 minutes
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0:00.0 | So you got the job. Now what? Join me, Eleni Mata, on HBR's new original podcast, New |
0:08.1 | Here, the Young Professionals Guide to Work, and how to make it work for you. Listen for |
0:13.8 | free wherever you get your podcasts. Just search New Here. See you there! |
0:30.0 | Welcome to the HBR idea cast from Harvard Business Review. I'm Kurt Nickyf. Many of today's |
0:49.7 | blue chip brands have been around for a long time. Decades, a century, even longer. And they |
0:56.4 | revel in that long history. This long run, however, is often seen through rose colored glasses. |
1:02.7 | Because many of those histories don't stand up so well in today's world. I'm not talking here |
1:08.9 | just about a past misstep by an ousted CEO. I'm talking here about organizational involvement in |
1:15.1 | the sufferings of a past time. Like insurance companies that backed slave owners, railroad companies |
1:21.9 | that had a role in the Holocaust, banks that assisted military dictatorships, and the list |
1:27.2 | continues with companies that helped exploit indigenous peoples or natural environments around the |
1:32.6 | world. So what's to be done about this? Is all of this just a distant past that can be forgotten |
1:38.2 | in the blur of history, or should companies get honest about their long record and face it? |
1:44.1 | Today's guest has some perspective on that. Sarah Federman studies the way companies talk about |
1:49.1 | their past and come to terms with it, both internally and outwardly. She's an assistant professor at |
1:55.2 | the University of Baltimore and the author of the HBR article, how companies can address their |
2:00.4 | historical transgressions, lessons from the slave trade and the Holocaust. Sarah, welcome to the show. |
2:07.3 | Thank you so much for having me. So to start, there is always competitive pressure on leaders and |
2:14.9 | companies to make the right move in today's world. Why are past moves of yesterday's world, |
2:21.2 | something they need to worry about? Yeah, there's a few reasons for that, and I can understand that a |
2:26.8 | lot of corporate executives today, it's the last thing they want to think about. Survival is so |
2:31.6 | difficult. They've come into business because they're forward-looking and they're visionaries in |
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