How College Sophomores Turned $20, a Cellphone and a Dream Into a Cookie Company Valued at Over $500M with Tiffany and Leon Chen
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 5 April 2022
⏱️ 26 minutes
🧾️ Download transcript
Summary
In 1999, Tiffany accidentally stood up Leon Chen for a date. As an apology, she baked and delivered a batch of warm cookies, and the concept of warm cookie delivery was born.
Top 3 Value Bombs:
1. You can have more chances to succeed by building and focusing on growing your company first before raising money.
2. You can do it. If you're looking to start a business or you're early in your business, and you are unsure about your next growth step, have confidence in yourself. It can be scary but go for it anyway.
3. There is no one way to get it done. It almost doesn't matter your values, as long as you know what they are and you live by them.
Visit and get a 20% discount on cookies and/or the book - It's Not Just Cookies! (Page not found) - Tiff's Treats Cookie Delivery Website
Sponsors:
HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com!
Thinkific: Create more income, more freedom, more time, and make more of an impact on the world by creating an online course! Get started with Thinkific for free at Thinkific.com/eof!
Transcript
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| 0:00.0 | Who's ready to rock today Fire Nation? |
| 0:04.9 | JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast |
| 0:09.4 | Network with great shows like Remarkable People. |
| 0:13.0 | Today we'll be breaking down how college sophomores turned $20 a cell phone in a dream |
| 0:18.5 | into a cookie company valued at over $500 million to drop these value bombs. |
| 0:24.0 | I wrote Tiffany and Leon Chen into EO Fire Studios in 1999. |
| 0:29.4 | Tiffany accidentally stood up Leon Chen for a date. |
| 0:32.7 | As an apology, she baked and delivered a batch of warm cookies and the concept of warm |
| 0:38.1 | cookie delivery was born. |
| 0:40.2 | Their first book is called Not Just Cookies and it comes out April 5th. |
| 0:45.4 | And today Fire Nation will talk about that story, that journey. |
| 0:48.4 | We'll talk about the hundreds of millions of dollars they've raised and how they did |
| 0:52.2 | it. |
| 0:53.2 | Tips taught five core values that guide the company. |
| 0:56.4 | The three cornerstones of TIS treats and so much more when we get back from thinking |
| 1:02.4 | our sponsors. |
| 1:04.3 | Are you looking for more income, more freedom, more time into make more of an impact on |
| 1:09.2 | the world than creating an online course should be your next move. |
| 1:13.4 | Get started with Thinkific today at thinkific.com slash E O F. |
| 1:19.4 | The Gold Digger Podcast, hosted by Jenna Koocher, helps you discover your dream career with |
| 1:23.9 | productivity tips, social strategies, business hacks and inspirational stories. |
| 1:28.0 | A recent episode shares her best advice for multi passionate business owners. |
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