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Channels with Peter Kafka

How Christina “Tinx” Najjar became a TikTok star overnight

Channels with Peter Kafka

Vox Media Podcast Network

Business News, News, Tv & Film, Technology

4.4585 Ratings

🗓️ 18 March 2021

⏱️ 48 minutes

🧾️ Download transcript

Summary

Like many of us last year, Christina “Tinx” Najjar decided to download TikTok on a whim. Unlike many of us, she has become a TikTok star, with close to a million followers and lots of brands knocking on her door. She sits down with Recode’s Peter Kafka to detail her journey on how she did it. Then Vox’s Rebecca Jennings joins Peter to break down the business and economics of being an influencer. Featuring: Christina "Tinx" Najjar (@itsmetinx), Comedian and Social Media Influencer Rebecca Jennings (@rebexxxxa), Internet Culture reporter at Vox Host: Peter Kafka (@pkafka), Senior Editor at Recode More to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape. About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

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1:42.7

Welcome to Recode Media with Peter Kafka. That is me. I hope you're well. We have not spent a ton of time talking about TikTok on this show, which is kind of inexcusable,

1:46.5

given this as a show about the future of digital media.

1:49.2

So we're trying to rectify that today.

1:51.9

We have an interview with Christina Najjar, who's also known as Tinks, who is also a TikTok star seemingly overnight.

1:58.7

We talked about how that happened, what she's going to do next.

2:01.8

Also talking to Rebecca Jennings, my colleague at Fox, who covers this stuff day to day and is great.

2:06.8

And I'm going to ask her all my dumb TikTok questions in advance now. So I will sound smarter when I talk to you.

2:13.1

Okay, this is a fun show, hopefully an educational one. So let's start talking to Tinks right now.

2:19.8

I'm here with Christina Najjar.

2:22.0

Hi, Christina.

...

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