How business can improve the world, not just the bottom line | Esha Chhabra

TED Business

TED

Business, Modupe Akinola, Ted Business Podcast, Business Leadership Podcast, Ted Talks Business, Ted Modupe, Ted Talks

4 • 1.2K Ratings

🗓️ 29 April 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging conventional business models solely focused on profit, she shares how regenerative companies that embed purpose into every facet of their operations can drive real change — and make things better for people and the planet. After the talk, Modupe reflects on what it means to run a regenerative business.

Transcript

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0:00.0	Ted Audio Collective.
0:02.0	Audio Collective.
0:04.0	Rifle through my drawers and cupboards,
0:09.0	and you'll probably find the S word everywhere.
0:12.0	At this point, I think I've probably accumulated. find the S word everywhere.
0:12.6	At this point, I think I've probably accumulated
0:15.7	sustainable chapstick, sustainable socks,
0:18.6	sustainable toilet paper, some of it on purpose,
0:22.0	and some of it by accident.
0:25.0	Is it just me or have we lost the plot?
0:28.0	The truth is, everything nowadays seems to have the vague label of sustainable on it.
0:35.0	It's almost like when you say a word over and over again out loud,
0:39.0	it begins to lose its meaning.
0:41.0	We know that our planet is hurting because of our record high
0:45.8	levels of mass consumption and untenable supply chains. So this dubious label of
0:52.3	sustainability really begs the question,
0:55.0	what exactly is it that we are sustaining?
0:59.0	I'm Adupak andola. This is Ted Business. This question is posed by our speaker today.
1:09.8	Environmental Business Journalist Esha Chabra. Esha is here to environmental business
1:14.0	is here to cut through the green washing nonsense
1:17.0	and show us what real change can look like.
1:20.0	Then after the talk, I'll reflect on what regenerative business means to me.
	...

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