How Bootstrapped SaaS Startup Ahrefs Manages to Grow 60% YoY In a Competitive Market with Tim Soulo
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 3 April 2022
⏱️ 53 minutes
🧾️ Download transcript
Summary
Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs, an industry leading SEO tool, powered by Big Data. He's a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.
Top 3 Value Bombs:
1. It's hard to succeed in marketing if your product is awful. You should care about the product first; then, the marketing will almost take care of itself.
2. All you have to do is to explain to your existing customers what is awesome about your product.
3. If you're not pitching your product to people who are potentially interested in it, you're actually doing them a disservice.
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Transcript
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| 0:00.0 | Boom! |
| 0:02.7 | Shake the room, Fire Nation! |
| 0:04.7 | JLD here and welcome to Entrepreneurs on Fire. |
| 0:07.8 | Brought to you by the HubSpot Podcast Network with great shows like Remarkable People. |
| 0:12.5 | Today we're pulling a timeless EO Fire classic episode from the archives and we'll be |
| 0:16.7 | breaking down how a bootstrapped SOS startup managed to grow 60% year over year in a competitive |
| 0:23.2 | market to drop these value bombs. |
| 0:25.4 | We have brought Tim S into EO Fire Studios. |
| 0:28.9 | Tim is the Chief Marketing Officer and Product Advisor at HREFs and Industry Leading |
| 0:33.6 | SEO to Powered by Big Data. |
| 0:35.7 | He is a frequent speaker at marketing conferences around the world and the author of many data-driven |
| 0:40.1 | SEO research studies. |
| 0:42.2 | In today's Fire Nation, we'll talk about why it's so hard to succeed if your product |
| 0:45.4 | is awful. |
| 0:46.4 | Care about your product first. |
| 0:48.4 | Marketing will take care of itself and so much more when we get back from thanking |
| 0:53.2 | our sponsors. |
| 0:55.2 | The Gold Digger Podcast, hosted by Jenna Koocher, helps you discover your dream career with |
| 0:59.7 | productivity tips, social strategies, business hacks and inspirational stories. |
| 1:03.8 | A recent episode shares her best advice for multi-passionate business owners. |
| 1:08.1 | Listen to the Gold Digger Podcast wherever you get your podcasts. |
| 1:12.9 | So Tim, say what's up to Fire Nation and share something interesting about yourself that |
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