How Betches Evolved From a Small Blog to a Media Powerhouse
Superwomen with Rebecca Minkoff
Rebecca Minkoff
4.8 • 543 Ratings
🗓️ 13 November 2025
⏱️ 40 minutes
🧾️ Download transcript
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| 0:00.0 | Imagine a breakfast wrap. You know the one, because there really is only one. |
| 0:07.6 | Sausage, egg, cheese, bacon and a potato rusty all wrapped together. Yep, there it is. |
| 0:15.4 | I think my work here is done. Serve them until 11 a.m. |
| 0:20.1 | I was always like allergic to BS. I was always, like, allergic to BS. |
| 0:22.3 | I love, like, real conversations, real people, real emotions. |
| 0:26.8 | And I always felt like I was being sold to through women's media. |
| 0:31.4 | Like, it was clickbait. |
| 0:32.9 | And I was like, there was really nothing out there for young women who kind of just want to be real. |
| 0:37.8 | Today's guest is a media mogul. |
| 0:41.2 | She sold her company, started it with three co-founders after not even graduating from college. |
| 0:47.7 | And I liked everything soup to nuts, figured it all out. |
| 0:50.3 | It was just a lot of just tinkering. |
| 0:52.7 | And that fed the optimism because it was like, everything |
| 0:55.6 | is figure outable. If you can't figure it out, there's somebody that you can talk to that can help you, |
| 1:00.0 | but most of the time you can kind of figure it out. So how do you manage your work slash motherhood? |
| 1:06.3 | The balance question. I would so much rather me with my kids. I like if I'm doing anything I need to give it a |
| 1:11.7 | hundred percent kids being a wife like having this business and doing all the things and I |
| 1:17.7 | quickly realized you cannot a people you sell to is the most important thing I feel so much |
| 1:24.9 | freer than before I feel excited like more excited to come to work every day. |
| 1:30.9 | Please, everyone, I'm so excited to introduce you to the co-founder and CEO of Betches, Aileen Dreckler. |
| 1:36.6 | I realized, like, I'm not taking big enough risks anymore because I'm scared. |
| 1:41.9 | And that hurts more than it helps. |
... |
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