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Superwomen with Rebecca Minkoff

How Betches Evolved From a Small Blog to a Media Powerhouse

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8543 Ratings

🗓️ 13 November 2025

⏱️ 40 minutes

🧾️ Download transcript

Summary

In 2011, three college roommates had a late-night idea to start a blog. No plan, no funding, and no bylines. Fast forward to today, and Betches is one of the biggest names in media, reaching millions of women worldwide. This week on SUPERWOMEN, I sat down with Aleen Dreksler, co-founder and CEO of Betches, to talk about how she and her two friends built a media empire from the ground up. Aleen opens up about the challenges of bootstrapping, trusting their instincts, and creating a brand that resonates with women on a deeper level. She also shares how entrepreneurship and motherhood intersect, and how she balances both. Tune in to hear how embracing imperfections and taking risks turned a small blog into a cultural phenomenon. Episode Guide: (00:00) Meet Aleen Dreksler, co-founder of Betches (02:09) Starting Betches during peak bro culture (06:03) Building a business without outside funding (09:06) Growing with your audience  (12:34) Fighting with co-founders (13:56) The Betches acquisition  (18:03) Scaling the business while staying lean (22:38) Saying goodbye to FOMO for good (25:35) Motherhood, ambition, and being okay with imperfection (30:51) What it’s like to be an employee again (35:11) The two lessons every founder needs to hear Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Imagine a breakfast wrap. You know the one, because there really is only one.

0:07.6

Sausage, egg, cheese, bacon and a potato rusty all wrapped together. Yep, there it is.

0:15.4

I think my work here is done. Serve them until 11 a.m.

0:20.1

I was always like allergic to BS. I was always, like, allergic to BS.

0:22.3

I love, like, real conversations, real people, real emotions.

0:26.8

And I always felt like I was being sold to through women's media.

0:31.4

Like, it was clickbait.

0:32.9

And I was like, there was really nothing out there for young women who kind of just want to be real.

0:37.8

Today's guest is a media mogul.

0:41.2

She sold her company, started it with three co-founders after not even graduating from college.

0:47.7

And I liked everything soup to nuts, figured it all out.

0:50.3

It was just a lot of just tinkering.

0:52.7

And that fed the optimism because it was like, everything

0:55.6

is figure outable. If you can't figure it out, there's somebody that you can talk to that can help you,

1:00.0

but most of the time you can kind of figure it out. So how do you manage your work slash motherhood?

1:06.3

The balance question. I would so much rather me with my kids. I like if I'm doing anything I need to give it a

1:11.7

hundred percent kids being a wife like having this business and doing all the things and I

1:17.7

quickly realized you cannot a people you sell to is the most important thing I feel so much

1:24.9

freer than before I feel excited like more excited to come to work every day.

1:30.9

Please, everyone, I'm so excited to introduce you to the co-founder and CEO of Betches, Aileen Dreckler.

1:36.6

I realized, like, I'm not taking big enough risks anymore because I'm scared.

1:41.9

And that hurts more than it helps.

...

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