Building a Brand at the Intersection of Business and Culture

Superwomen with Rebecca Minkoff

Rebecca Minkoff

Society & Culture

4.8 • 543 Ratings

🗓️ 6 November 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sometimes boredom is the push that leads to your next big thing. For Sammi Cohen, it was the spark that took her from a stable job at Amazon to building a career as a full-time content creator. One Tiktok video eventually turned into hundreds. And before long, she built Social Currency, a media brand and podcast that reaches millions. This week on SUPERWOMEN, Sammi shares the story behind that transition. We talk about the patience, grit, and yes, a little bit of delusion it takes to keep going between your first post and your first paycheck. She opens up about building trust with her audience, learning from failure without shame, and developing the instincts to know what content will stick. Episode Guide: (00:00) Meet Sammi Cohen, CEO and host of Social Currency (05:47) Finding your voice online (08:55) When monetization finally happens (13:53) Sammi’s failed matcha company and starting over (16:41) Dissecting the brands everyone’s talking about (21:20) Turning mistakes into momentum instead of shame (28:35) Redefining balance, priorities, and self-care (32:15) Sammi’s creator instinct (36:30) Navigating criticism and staying fair (41:37) Finding your X factor Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	Immerse yourself in Herbal Essence's new Moroccan Argon Oil elixir, infused with pure
0:07.0	argon oil. Just one drop delivers up to 100 hours of hair nourishment with the indulgent scent
0:15.0	of a Moroccan garden. Herbal Essence's new Moroccan Argon Oil Elixir, spark quality hair repair without the price tag. Try it now. Herbal Essence's new Moroccan-Argon Oil Elixir. Spar quality hair repair without the price tag.
0:23.3	Try it now.
0:24.4	Herbal.
0:25.2	Essences.
0:26.2	Surface repaired to smoothness, nourishment with a regimen use versus non-conditioning shampoo.
0:30.1	Then the pandemic happened.
0:31.4	I lost all my customers overnight.
0:33.3	Two months before I'm graduating from an expensive MBA program.
0:36.6	Today's guest is the amazing Sammy Cohen.
0:39.6	Well, if you look at the people who January 2020 got onto TikTok, right, millions,
0:45.0	not tens of millions of followers because they were early.
0:48.1	And I think that there is something that's so incredibly valuable in being an early adopter.
0:53.5	We talked about the risk she took in leaving her paid gig after working on her own projects,
0:59.5	her podcast, her Instagram, all her work uncovering what makes brands tick, what makes them go,
1:05.4	and how she felt about that risk and how she's playing the long game.
1:08.6	I think a lot of women will try something.
1:10.6	They'll fail.
1:11.5	Then they'll, like, go into their shame spiral.
1:13.5	Like, where do you sit in that spectrum?
1:15.5	And I think there's this founder identity complex that gets so intertwined with your business,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rebecca Minkoff, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rebecca Minkoff and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.