How Being Vulnerable Helped Her Grow a Diehard Audience of Over 100,000 People
Limitless Life
Melyssa Griffin
4.9 • 824 Ratings
🗓️ 17 July 2017
⏱️ 37 minutes
🧾️ Download transcript
Summary
“The whole thing about vulnerability is somebody has to trust and be vulnerable first." -Alison Faulkner.
During this interview, Alison shares how she's used vulnerability and authenticity to grow a huge and engaged audience of people. How do I know her audience is actually "engaged"? Well, when she hosts events, they often sell out in minutes. And when she posts a vulnerable photo on Instagram, they get thousands of likes and tons of comments. This woman has mastered the art of creating genuine connections online, and in this interview she shares how she did it -- and how you can, too.
Not to mention, Alison also talks about what her true purpose is and how to find your own. As well as how she was able to find both joy and sadness during a recent, tough personal experience.
This interview is packed with laughter, honesty, and wisdom and Alison is a self-help guru for the modern ages.
Transcript
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| 0:00.0 | Welcome to Pursuit with Purpose. I'm your host, Melissa Griffin, and I know firsthand that it's |
| 0:07.0 | way too easy to slip into the rat race of competition and comparison. This podcast is all about |
| 0:14.0 | meaning and fulfillment and how to bring it to your life today and every day. So let's get into it. |
| 0:24.6 | Today's guest, Alison Faulkner from The Allison Show, built her brand 10 years ago because she wanted to add more love to the world. She's a branding |
| 0:30.7 | and events expert with a hugely engaged online community. Like I have never seen anything |
| 0:36.7 | like it before. And something that I love about |
| 0:39.2 | Allison is how she combines pure fun, like wearing a pinata costume kind of fun, with self-help |
| 0:46.5 | advice. She's as wise and loving as she is quirky and full of energy. She's also a doer of all the |
| 0:52.9 | things, like hosting huge all-female dance parties |
| 0:56.3 | that sell out within minutes, teaching workshops and online courses, and speaking at conferences. |
| 1:02.3 | She even hosts her own podcast with her husband, Eric, called Awesome with Allison. |
| 1:07.3 | And in this interview, you'll hear about things like what Allison has learned about life from hosting |
| 1:12.5 | these huge dance parties of up to 600 people, how to find joy in pain and what it really |
| 1:18.9 | looks like to find and follow your purpose. And that for most of us, it's a zigzag journey |
| 1:24.9 | rather than a linear path. I hope you enjoy her humor and her silliness, |
| 1:29.4 | but most of all, her heart. Let's dive in. Alison, over the years that I've followed you, |
| 1:35.4 | you've done a lot of different creative things like launching a course about making sugar cookies, |
| 1:39.7 | hosting a podcast, luxury about personal development, and throwing huge female only parties. And I feel like |
| 1:46.4 | your story is an inspiration for me and so many people because it shows that whatever fun or |
| 1:51.8 | quirky idea you have, you can make it a successful business. So I'm curious, how do you monetize |
| 1:58.0 | your business? Honestly, the only way I've been monetizing is through teaching my in-person build-and-a- |
| 2:04.1 | workshop. |
... |
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