How Authentic Story-Telling Helped Him Create a 7-Figure Business in One Year
Limitless Life
Melyssa Griffin
4.9 • 824 Ratings
🗓️ 10 July 2017
⏱️ 60 minutes
🧾️ Download transcript
Summary
About a year ago, Sterling was homeless. He was living on couches of friends of friends and trying to grow a business without much success. Well, that all changed. Now, just about a year later, Sterling is running a million dollar business that brings him immense joy, allows him freedom to travel and relax, and has completely changed his mindset about what's possible.
So, what changed?
Well, he started incorporating authentic story-telling, writing, and videos into his work and his community immediately shifted and grew. In this interview, he explains how the power of stories, vulnerable copywriting, and genuine videos can help you rapidly grow your business as well as a community of people who will devour anything you create. Sterling is unlike most humans I've ever met -- he reminds me of a younger Tony Robbins. Not only will you love Sterling's helpful frameworks and business advice, but you'll love all of his life insights and wisdom, too.
Transcript
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| 0:00.0 | Welcome to Pursuit with Purpose. I'm your host, Melissa Griffin, and I know firsthand that it's |
| 0:07.1 | way too easy to slip into the rat race of competition and comparison. This podcast is all about |
| 0:14.1 | meaning and fulfillment and how to bring it to your life today and every day. So let's get into it. |
| 0:26.4 | Hey, Pursuit with Purpose peeps. I am so excited to have you here for another episode. Now today I'm joined by a very dear friend of mine, Sterling Griffin. |
| 0:33.1 | Now, we're not related despite having the same last name, but we might as well be because this guy |
| 0:37.9 | honestly feels like family to me. A year ago, Sterling was literally homeless, sleeping on |
| 0:43.4 | couches and floors of friends for months at a time as he tried to build his first business. |
| 0:48.7 | Now he's running a million dollar coaching business that's growing at a rapid pace. |
| 0:53.2 | But as you can probably guess, |
| 0:55.5 | Sterling's gone up against a lot of obstacles to get to this level. And in this interview, |
| 1:00.7 | we're talking about all of them, from being heavily bullied as a kid to selling his most |
| 1:05.7 | personal possession to pay his business coach. We also talk about some of the things Sterling |
| 1:10.8 | has done to grow his business so quickly, also talk about some of the things Sterling has done to grow his |
| 1:11.9 | business so quickly, none of which include paid ads or having a big email list. And actually last I |
| 1:18.0 | checked, Sterling's email list was less than a thousand people. Sterling is a master of communication |
| 1:23.9 | and storytelling and his content creation framework that he shares in this interview |
| 1:28.7 | will blow your freak in mind. Are you ready to meet one of my dearest friends and serious |
| 1:34.1 | inspirations? Let's do this. Thank you, Sterling, for being here. I am so excited to interview |
| 1:40.6 | you. You've become one of my closest friends over the past few months and you're just one of the most insightful, |
| 1:46.7 | charismatic, and awesome people that I know. |
| 1:49.3 | So you're going to have some amazing things to share. |
| 1:51.6 | I know you have an amazing story. |
... |
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