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Apple News In Conversation

How Bad Bunny went from bagging groceries to global superstardom

Apple News In Conversation

Apple News

News Commentary, News

4.21.8K Ratings

🗓️ 5 February 2026

⏱️ 34 minutes

🧾️ Download transcript

Summary

Bad Bunny is one of the most popular artists in the world. He’s won six Grammys — including Album of the Year for his latest record, Debí Tirar Más Fotos, the first Spanish-language album to take home the award — and this weekend, he’ll headline the Super Bowl halftime show. Suzy Exposito, an editor at De Los, has followed Bad Bunny’s rise for years and interviewed him several times. She joins Apple News In Conversation host Shumita Basu to talk about his upbringing in Puerto Rico, his ascent to global stardom, and how he’s reshaping pop music.

Transcript

Click on a timestamp to play from that location

0:00.0

This is in conversation from Apple News.

0:07.0

I'm Shemitabasu.

0:08.4

Today, How Bad Bunny became the first person with a Spanish language record to win the Grammy for album of the year.

0:36.0

For his sixth solo studio album, Debbie Tirar Mast Photos.

0:39.8

Thank you to all the person who have believed in me,

0:41.8

during all my career,

0:44.8

to all the people who have worked in this album.

0:47.8

Grazie, Mami, for paris in Puerto Rico.

0:50.8

I am.

0:52.8

It's just the latest milestone in a string of accomplishments for Bad Bunny.

0:58.0

He's now won six Grammys.

1:00.1

Last year, he was Spotify's most streamed artist in the world for the fourth time.

1:04.6

He wrapped up a blockbuster residency in Puerto Rico last summer that brought hundreds of millions of dollars to the U.S. territory

1:11.2

where he grew up.

1:12.6

And this weekend, he'll headline the Super Bowl halftime show, the stage that typically draws

1:17.4

more than 100 million viewers.

1:20.2

Some politically conservative critics have expressed their disapproval with that choice,

1:24.7

but Bad Bunny, whose offstage name is Benito Antonio Martinez Ocasio,

1:29.4

has remained unapologetic and outspoken, especially on issues like immigration and his

1:35.3

intentional decision to sing almost exclusively in Spanish.

1:38.8

You really don't need to speak Spanish fluently to feel the current of energy that he channels in his music.

1:48.0

That's Susie Exposito, an editor at Delos, which covers Latin culture at the Los Angeles Times.

...

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