How Baby2Baby stepped up as LA wildfires raged
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 10 January 2026
⏱️ 41 minutes
🧾️ Download transcript
Summary
One year ago, as devastating wildfires tore through Los Angeles, nonprofit Baby2Baby was on the ground helping. We're revisiting the conversation Co-CEOs Norah Weinstein and Kelly Sawyer Patricof had on stage with host Jeff Berman in 2025 about what it was like to use everything they’d learned scaling their nonprofit to help their hometown in a moment of crisis.
Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | One of the biggest scaling breakthroughs founders have is realizing they don't have to do it all. |
| 0:05.8 | That's where Upwork comes in. It's a one-stop shop to find trusted freelance talent across IT, |
| 0:11.3 | web dev, design, marketing, and more. And with Upwork Business Plus, you get instant access to the top |
| 0:17.2 | 1% of talent on Upwork. You'll get a curated shortlist of expert talent sent to your inbox in hours, |
| 0:23.2 | so you can delegate with confidence and focus on growing your business. |
| 0:27.4 | If you want to scale smarter, not harder, post a job today and hire tomorrow at Upwork. |
| 0:32.9 | Right now, when you spend $1,000 on Upwork Business Plus, you'll get $500 in credit. |
| 0:37.6 | Go to Upwork.com slash save now and claim the offer before January 31st, 2026. |
| 0:44.1 | Again, that's upwork.com slash S-A-V-E. Terms apply. |
| 0:50.4 | As your company scales, the hardest part isn't ambition, it's alignment. That's why Atlassian built the teamwork collection, an AI-powered teamwork platform designed to help teams move faster together. By connecting Jira, Confluence, Lume, and Rovo, teams can easily align work to real business goals, plan and track progress together, remove |
| 1:12.9 | knowledge silos, and access the real magic of AI plus human collaboration. Visit at lassean.com |
| 1:20.5 | slash team changer to learn more. That's A-T-L-A-S-S-I-A-N.com slash team changer. |
| 1:30.9 | Hey, folks, Jeff Berman here. |
| 1:33.5 | This week marks one year since the devastating wildfires in Los Angeles. |
| 1:40.6 | And as someone who has lived here for nearly 21 years and whose family was affected by the fires, |
| 1:50.0 | and as anyone who lives here knows, it has just been an extraordinary, devastating experience for us to go through here. |
| 2:00.0 | And yet, Angelinos are resilient. The city is |
| 2:03.3 | resilient. People have come together in really extraordinary and beautiful ways to make things |
| 2:09.7 | better to help others get through it. It's really the best of who we are. And to the people |
| 2:15.5 | who are among the very best of who we are, are baby-to-baby |
| 2:21.5 | CEOs, Nora Weinstein and Kelly Sawyer, Patrickoff. They lead an exceptional organization |
| 2:28.5 | that really started with a very simple insight, which was that the resources for new parents to take care |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from WaitWhat, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of WaitWhat and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.