How Apple Survived and Thrived: The First Fifty Years with David Pogue
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.5 • 679 Ratings
🗓️ 18 March 2026
⏱️ 60 minutes
🧾️ Download transcript
Summary
What really happened inside Apple’s first fifty years? David Pogue joins Guy Kawasaki to unpack the myths, the meltdowns, and the moments that built the world’s most influential tech company. From near-misses aboard OceanGate to tense interviews with Elon Musk, Pogue shares stories only a veteran reporter could collect—and why writing Apple: The First 50 Years changed how he sees Silicon Valley. They revisit Steve Jobs’s legend, and the decisions that still ripple through culture and politics. If you think you know Apple, this conversation will surprise you.
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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.
Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.
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Transcript
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| 0:00.0 | Hello, everyone. It's Guy Kawasaki. I believe we are in troubling and dangerous times. |
| 0:08.2 | One of the things that's happening is that privacy is eroding. And when privacy erodes, so does |
| 0:15.0 | democracy. So Maddoz and Nizmer and I, we just finished the book. It's called Everybody Has Something to Hide. |
| 0:24.0 | This is a jargon-free book. It is for everybody to learn why and how they should use signal. |
| 0:32.0 | They should use signal to ensure their privacy, safety, and well-being. |
| 0:36.2 | It comes out on January 28th for five days. |
| 0:40.1 | It'll be free. And then it'll go to $4.4. I hope you see what we did there. The forward is from |
| 0:47.9 | Congressman Rokana because he believes, like we do, that democracy is extremely important. And Signal is one of the tools |
| 0:58.5 | that can help us preserve democracy. So remember the name. Everybody has something to hide. |
| 1:05.8 | It's by Guy Kawasaki and Madison Nyzmer. He was wearing a t-shirt that said, Occupy Mars. |
| 1:13.4 | And this interview was taking place at SpaceX on the factory floor where they're building the rockets. |
| 1:19.0 | And so I'm like, oh, I love that t-shirt. Can I get that in the gift shop? |
| 1:22.2 | And he just turned his eyes toward me dead and cold like a shark. |
| 1:28.3 | He had come into this interview angry. |
| 1:32.1 | And I don't know why. |
| 1:33.3 | I mean, he had no clue what I had in mind to ask him. |
| 1:36.9 | Somebody must have told him like, this is likely to be an hostile interview. |
| 1:39.9 | I don't know. |
| 1:42.7 | Good morning, everybody. |
| 1:44.1 | It's Guy Kawasaki. |
| 1:45.6 | This is the Remarkable People podcast. |
| 1:48.1 | There's no way for you to know this, but this is our fourth attempt at trying to do this |
... |
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