How Andy Redmer Turned His Passion Into $4M In 2 Years

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 4 December 2023

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Who says there is no money in video games? Andy Redmer has built a brand that does $4M in annual sales for a very specific niche - gamers who play CS:GO aka Counter-Strike: Global Offensive.

Actually, this isn't the first time he built up the brand. He had a big exit selling the company and after some time had passed he acquired the brand again, just like Ryan did with Sheer Strength.

In this podcast Andy shares how he got started with email lists and small influencers to how these lessons apply to anyone building an online brand, even if, especially if they think their audience might be too small to go past a million.

To join us at the next CapCon visit:

http://www.Capitalism.com/CapCon

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Timestamps:

(3:00) - Andy’s Story

(9:00) - Focusing on influencer marketing

(11:00) - Inventory nightmares

(18:00) - Reaching burnout

(24:00) - Buying the business back after 4 years

(29:00) - Finding the creative spark

(38:00) - Keep following your creativity

Transcript

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0:00.0	Who said there's no money in video games? Andy Redmer, my guest today, built a business that makes $4 million a year selling really niche products to people who play a specific video game.
0:15.2	If you think you need to be in a big market in order to make a million dollars a year selling stuff online, this podcast will
0:21.7	show you how small communities can create really big profits if you create a product that
0:26.8	resonates with that small group of people. If you have a group of people that you serve
0:31.2	and you have a product that connects with them, you can build a multi-million dollar business
0:35.1	even if no one's ever heard of what you have to
0:37.6	sell.
0:38.1	In this podcast, Andy breaks down how he came up with a product idea that served his type of people,
0:43.5	people who played one specific video game and how he took that business using a few
0:48.2	key marketing tricks to be able to get a business to multimillion dollars and then he had an exit.
0:53.4	Andy is a story a lot
0:54.4	like mine where after he sold the business, he went on a soul-searching journey and he ended up
0:58.9	buying the business back. And you'll discover why after you hear this episode with Andy Redmer.
1:04.1	So Andy, why don't we start by you telling us what happened to your face?
1:08.2	Sure. Sure, yeah. Yeah, I got a bit scratched up on my long board. I was
1:16.3	riding out in my house. It was my first time riding out there and I live at the top of a hill and there's
1:21.4	lots of hills in the area. And I was just feeling spontaneous. I hadn't been on my long board in like five years.
1:29.7	So I just.
1:30.9	So you took a spontaneous tumble.
1:32.6	Yeah.
1:33.6	Yeah, I went, I went out there.
1:34.9	The roads, where I was, what happened was the roads were actually freshly paved.
	...

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