4.8 • 793 Ratings
🗓️ 11 December 2023
⏱️ 72 minutes
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Most entrepreneurs who are starting out are constantly trying new things to see what sticks, improvising without a real plan. This is where having a framework comes in to grow to the next level.
James Ashcroft has owned and operated businesses for 20 years and as a business coach who helps CEOs and leadership teams scale their companies, his whole life revolves around creating these frameworks.
In this podcast with Ryan they talk about how you can put together your own plan to win, put the right people in the right seats, and make more profits.
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0:00.0 | A lot of early stage entrepreneurship is just guessing until you figure something out. |
0:09.6 | It's just trying a bunch of things until something starts to work. |
0:13.4 | But I've noticed in a lot of entrepreneurs that once they find that thing that starts to get |
0:17.6 | going, they think that the way to grow forever is to keep guessing, is to keep |
0:22.3 | just throwing things at the wall and hope that things stick. And this is why I've seen a lot |
0:26.7 | of entrepreneurs get something going off the ground and then they suffocate it because they're |
0:33.1 | on a hamster wheel of just trying different things. And this is when frameworks for growth, frameworks |
0:39.3 | for scale, borrowing the playbook from somebody else who has built an eight figure company and had |
0:45.4 | a ridiculous exit can be really helpful. For example, my framework for getting to seven figures |
0:51.0 | is you pick a person that you want to serve, you identify four |
0:55.5 | products that you're going to launch to that person, and then you get them to 25 sales a day |
0:59.9 | at a $30 price point. That's a million dollar business, and it takes eight to 12 months to be |
1:05.6 | able to do that and get to seven figures. I met a man here in Austin who creates frameworks for people to grow |
1:12.2 | beyond seven figures and scale to eight figures. And I found some of his frameworks to be very |
1:16.8 | helpful. Because when you're that entrepreneur who is used to guessing all the time, there becomes |
1:22.0 | this point at which you don't have any more time for guessing. And now we need to have some destination that we're |
1:29.8 | calibrating to in order to bring the company forward. If you want to grow that business from this |
1:35.7 | thing that is just kind of working haphazardly into something that is an organized machine that produces |
1:41.4 | consistent value for the world, you need a way to get there. And James is the guy |
1:47.1 | that I met that works directly with entrepreneurs to help them find alignment towards that vision. |
1:53.2 | And in this episode, we're going to go through the frameworks and the processes that he walks |
1:57.4 | entrepreneurs through in order to go from this chaotic business that is just a bunch |
... |
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