Hi, everyone. I'm Maggie McGrath, editor of Forbes Women. Amica is one of the top-selling hair care

brands in the United States. It is on track for $250 million in revenue this year, and it's about to

get even bigger. Joining us now is the CEO of the company, Chelsea Riggs, and she has announced

some exciting news this week. Chelsea, thanks so much for sitting down with us. I'm excited to do this.

So you have some news, and I always love to start with the news. I just frame this conversation

saying Amika is already a pretty big company, but you announced something that I think could

perhaps expand its reach.

Can you tell us about it?

Yeah.

We've been talking about it internally as probably the biggest launch that we have had and

will ever have.

So we're entering all Ulta stores, about 1,500 locations and all 8,000 of their hairstylists

on December 1st. So we're expecting to grow our

market share about another 60%. A 60% growth in your market reach is a tremendous amount of

growth. And you have the products behind you, some of the products behind you. So I'm wondering,

how do you prepare the team and the brand to achieve that growth?

What do you have to do to wrap up for that?

So it's been definitely a long time coming.

We've been working on this for well over two years and getting prepared from every angle.

Of course, inventory is pretty critical.

But also in our partnerships, right, with our existing partners in making sure this is

truly additive and that both businesses continue to do well and all tides rise with the expansion.

...