How AI nudify apps are proliferating on social media
Marketplace Tech
Marketplace
4.5 • 1.3K Ratings
🗓️ 27 July 2026
⏱️ 8 minutes
🔗️ Recording | Apple Podcasts | RSS
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Summary
A proliferation of AI apps that allow users to create sexualized images of real people have grown into a multi-million dollar industry.
Social media platforms are serving as de facto gateways to these services, despite the fact that most prohibit the sharing or promotion of this kind of non-consensual intimate imagery, according to Sina Laubenstein, director of programs at the Institute for Strategic Dialogues, which recently published a report on this.
Transcript
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| 0:00.0 | You have the AI strategy. You bought the tools, but your teams aren't using them effectively. |
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| 0:11.3 | Learn more at plural site.com slash AI Academy. |
| 0:16.7 | Nudified images are generally banned online, but the tools to make them are being promoted all over social media. |
| 0:26.0 | From American Public Media, this is Marketplace Tech. I'm Megan McCarty Carrino. A proliferation of AI apps that allow users to create sexualized images of real people |
| 0:47.2 | have grown into a multi-million dollar industry. |
| 0:51.0 | And social media platforms are serving as de facto gateways to these services, despite |
| 0:57.0 | the fact that most prohibit the sharing or promotion of this kind of non-consensual intimate imagery. |
| 1:03.9 | That's according to a new report from the Institute for Strategic Dialogue. |
| 1:08.9 | Sina Laubenstein is their director of programs. |
| 1:12.2 | So we did a scoping exercise looking to see if we can find websites promoting these tools, |
| 1:19.2 | and we've actually found pretty quickly 181 websites offering tools that allow users to |
| 1:25.7 | upload images of real people, generate and generate |
| 1:29.0 | nudified images or videos based on those images. |
| 1:33.2 | A lot of this traffic was also driven by social media platforms. |
| 1:36.5 | And I'm not speaking of fringe platforms here and the so-called dark corners of the internet, |
| 1:42.2 | but actually by platforms such as YouTube, X, Facebook, |
| 1:45.8 | and Instagram, which served kind of like as gateways to these sites and to these tools. |
| 1:53.0 | But what we've seen is that especially YouTube and X actually were driving forces. |
| 1:59.0 | And can you give me some examples of how these might sort of show up on those |
| 2:04.0 | platforms? It's been actually quite easy. So we are looking for how can I access a NUified |
| 2:10.5 | tool? Where can I find NUified content or just plainly Nudified tool? And that's how these things are showing up. |
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