But even when things got opened up again, people were afraid to fly.

Yeah.

Right.

And so planes are flying empty, which was even worse because you lose money every day, right?

Yeah.

And so the decision is to how to get people on the airplanes.

You know, the airlines didn't have a ton of money.

They couldn't advertise as much.

And you're basically trying to sharp cash.

Yeah.

And guess what came out of that?

Expedia price line.

Same thing with pilots.

Got to see firsthand, even at that school, what was going on,

and see how things were negotiated.

You got to see things around terrorism.

Those impacts were there, the people who were in the classrooms and they were taking out the next day.

Never saw them again, right?

So we saw a lot of that.

But you also got to understand that, look, it's a complicated industry.

Some of it is just the technology we had back then. And some of it is just the way it's distributed

and who sells airline tickets and no different than hotels, no different than car rentals

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